Product Overview: Crocs is a global footwear company known for its casual, comfortable, and colorful clogs. The brand has gained popularity due to its unique design, comfort, and versatility.

Supply Chain Map

Upstream Elements:

• Raw Material Sourcing: Crocs primarily sources resin, a petroleum-based material, for its footwear.
• Manufacturing: The manufacturing process involves molding the resin into the iconic Crocs clog design.

Relevant Technology:

• RFID (Radio Frequency Identification): RFID tags can be used to track the movement of raw materials and finished products throughout the supply chain, improving visibility and efficiency.
• 3D Printing: While not currently used for mass production, 3D printing could be explored for prototyping new designs or producing customized footwear.

Downstream Elements:

• Distribution: Crocs distributes its products through a network of retailers, including department stores, specialty footwear stores, and online channels.
• Retail: Customers purchase Crocs directly from retailers or online.

Relevant Technology:

• QR Codes: QR codes can be used on product packaging to provide consumers with additional information, such as product details, care instructions, and links to online reviews.
• Barcodes: Barcodes are used in inventory management and tracking products throughout the supply chain.

Four Stages of Strategy Development

1. Formulation:

• Identify strategic objectives: Increase market share, enhance customer satisfaction, and improve operational efficiency.
• Analyze the external environment: Assess market trends, competitor activities, and technological advancements.
• Evaluate internal capabilities: Evaluate Crocs’ strengths, weaknesses, opportunities, and threats (SWOT analysis).

2. Evaluation:

• Assess the feasibility and viability of the proposed technologies.
• Evaluate the potential costs and benefits of implementing RFID, 3D printing, QR codes, and barcodes.
• Consider the impact of these technologies on the supply chain and overall business operations.

3. Selection:

• Choose the most appropriate technologies based on the evaluation.
• Develop a detailed implementation plan, including timelines, budgets, and resource allocation.

4. Implementation:

• Pilot the technologies in specific areas of the supply chain.
• Monitor and evaluate the performance of the technologies.
• Make necessary adjustments and improvements.

By strategically implementing these technologies, Crocs can enhance its supply chain efficiency, improve customer experience, and strengthen its competitive position in the footwear market.