Scenario
You have been asked to evaluate Company A and Company B and make your recommendation for acquiring one or both companies. Based on your initial assessment, you have created balanced scorecards for both companies. You are now ready to analyze the information you have gathered so far about the two companies so that you can compare the costs, benefits, and risks associated with acquiring each company and make a well-informed decision.
In this milestone, you will first analyze the current situation of TransGlobal Airlines using the given data and other sources to understand their business environment. You will also evaluate the performance of Company A and Company B using the balanced scorecards you created in Milestone One.
Prompt
Write a report with your performance evaluation of the three companies involved in the acquisition.
Specifically, you must address the following rubric criteria:
Situation Analysis of TransGlobal Airlines (parent company). Use the provided TransGlobal Company Information and Financials to highlight the company’s current business environment.
Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance
External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders
Balanced Scorecard Analysis of Company A. Using the balanced scorecard for Company A from Milestone One, describe your analysis of Company A’s performance. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.
Opportunity cost: What will it cost to move forward with this opportunity?
Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
Balanced Scorecard Analysis of Company B. Using the balanced scorecard for Company B from Milestone One, describe your analysis of Company B’s performance. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.
Opportunity cost: What will it cost to move forward with this opportunity?
Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
To: Senior Management, TransGlobal Airlines From: [Your Name], Acquisition Analyst Date: April 30, 2025
This report presents an analysis of the current situation of TransGlobal Airlines (TGA) and an evaluation of the performance, costs, benefits, and risks associated with the potential acquisition of Company A and Company B. This analysis utilizes the provided TransGlobal Company Information and Financials, as well as the balanced scorecards developed for Company A and Company B in Milestone One. The goal of this report is to provide a comprehensive understanding of each entity to facilitate a well-informed acquisition decision.
1. Situation Analysis of TransGlobal Airlines (Parent Company):
To understand the context of the potential acquisitions, it is crucial to analyze the current business environment of TransGlobal Airlines. Based on the provided “TransGlobal Company Information and Financials” (note: since I do not have access to this specific data, the following analysis will be based on general knowledge of the airline industry and common factors influencing airline performance. A real report would be populated with specific details from the provided data).
Internal Environment:
External Environment:
2. Balanced Scorecard Analysis of Company A:
Based on the balanced scorecard for Company A from Milestone One (note: since I do not have access to this specific data, the following analysis is hypothetical and assumes certain performance levels across the four perspectives), we can analyze its performance:
Cost-Benefit-Risk Analysis of Acquiring Company A:
Conclusion on Acquiring Company A:
[Based on the cost-benefit-risk analysis, provide a preliminary assessment of whether the benefits of acquiring Company A justify the costs and risks. Highlight the key strengths and weaknesses of Company A and the potential challenges and opportunities for TGA.]
3. Balanced Scorecard Analysis of Company B:
Based on the balanced scorecard for Company B from Milestone One (note: since I do not have access to this specific data, the following analysis is hypothetical and assumes certain performance levels across the four perspectives), we can analyze its performance:
Cost-Benefit-Risk Analysis of Acquiring Company B: