The debate on pleasure

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In Book 10, we come back to the debate on pleasure. Some people think that pleasure is good but others think it’s bad. Eudoxus argues that it is the highest pleasure anyone can experience. Aristotle agrees that it is one of the goods of life but it is not one of the highest ones. Do you think pleasure is a good or bad thing? Can it be both?

 

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The debate on pleasure

Pleasure is a feeling of happy satisfaction or enjoyment.  Most often when we talk about pleasure, we mean physical pleasure – something tastes or smells good, looks appealing, or feels good to our bodies. It is sex, food, drink, relaxation. Humans are innately wired to seek pleasure and avoid pain. We like things to feel good, and we have evolved so we find things that keep the species going pleasurable. However, for about as long as we have had societies, most of them have tried to curb and control women`s pleasure. Society teaches women that their pleasure is dangerous, morally problematic, and out of control. As Aristotle expresses it, pleasure is the natural accompaniment of unimpeded activity. Pleasure, as such, is neither good nor bad, but is something positive because the effect of pleasure perfects the exercise of that activity.

subsidiaries. While (Meyer, Estrin, Bhaumik & Pen 2009) has described Greenfield, Acquisition, Joint Venture as three entry strategies in the emerging markets. Here I am going to describe three viable strategies:

Three Entry Strategies:

Equity Based Venture: In this strategy, a company can enter into foreign market by holding equity ownership and control of company through foreign direct investment. These type of ventures are useful in that countries where the risk is low, markets are stable. These can be done for various purposes like to obtain raw materials, to make products for export to home country. Equity based ventures are further divided into wholly owned and joint venture (Phatak, Bhagat & Kashlak 2009).

Wholly Owned Subsidiaries: Subsidiaries in which foreign countries has full control and ownership in the host countries are called wholly owned subsidiaries. These are of two types:

Greenfield: Greenfield means set up a new entity in foreign company from scratch by using locally available sources.

Acquistions: It means to capture the existing business running in the foreign country.

Joint Venture: It means to establish a subsidiary in foreign company by two or more companies by sharing resources. It is effective when the amount of capital invested or risk is huge, a single company cannot afford it, markets are unstable and lot of risk is available in the host country. As Indonesia has lots of oil reserves and these requires lots of capital, joint venture is an effective way to enter that market (Meyer, Estrin, Bhaumik & Pen 2009).

Section 4:

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