The justification for implementing a new consumer marketing function

Please prepare a complete slide presentation for the Board of Directors (BOD) outlining the justification for implementing a new consumer marketing function. Slides must discuss consumer behavior, marketing strategy have data charts to support your new functions.Must include PROBLEM, DATA, INVESTMENT REVIEW, New FUNCTION Overview COST, ROI & OUTCOMES. other elements can be added to support you new marketing function. Remember you are addressing the Board of Directors, provide enough data so they can make a decision.

Describe the activities, applications, justification and benefits of implementing this new Marketing operating unit. Your slides must convince the BOD of the many ADVANTAGES of Consumer Marketing and highlight specific initiatives that the Marketing unit will address in your company. Offer examples where applicable and provide concrete problem/action/result strategies to overcome apparent company obstacles political and otherwise.

Sample Answer


Executioner whales (Orcinus orca), the world's biggest dolphin (Bird, J. 2007), possess every one of the seas on the planet (Anderson, R. 2016). They have a place with the request Cetacea, and they are the biggest individual from the Delphinidae family, shaping a subgroup inside the subfamily Orcininae. They are quick swimming, wise social creatures and the biggest peak predators in the sea (Pitman, R. furthermore, Durban, J. 2012).

Insight alludes to the instruments by which creatures get, procedure, store and follow up on data from the earth. These incorporate discernment, learning, memory and basic leadership. (Shettleworth, S. 2009). The investigation of intellectual procedures in creatures has risen as a significant field of study (Balda, R. et al., 1998), thusly this report expects to audit the progressions that have happened in the executioner whale's neurological life structures and intellectual working over their development and the psychological capacities that have been influenced by these adjustments.

Executioner whales are quick swimming, extensive, shrewd, social creatures and the biggest zenith predators in the sea.

2. Transformative HISTORY

From the fossil record, we realize that early cetaceans developed from earthbound quadrupeds (Figure 1) to commit swimmers (William, F. 2008) 50 million years back (Hoelzel, A. 2002).

The early cetaceans adjusted to their sea-going condition through a large number of long stretches of development. It is accepted that the progenitors of whales and dolphins started their relocation to the ocean by searching nourishment and chasing in the shallows close to shore, utilizing legs to walk and swim (William, F. 2008). As time went on, the whales had practical experience in benefiting from various prey, diverging into two distinct gatherings, and one gathering (Figure 2), called Odontoceti, kept its teeth (Bird, J. 2007).

Figure 2. Transformative tree of Killer whales (Dahan, J. 2016)

Figure 1. Generally acknowledged diagram of Whale Lineage, prompting the Odontoceti, the suborder that executioner whales have a place with. (Dahan. J. 2016)

There are different ecotypes perceived, contrasting fit as a fiddle, pigmentation, tongue, DNA, physiology and conduct (Hadoram, S. 2006). Every single distinctive type have exceptionally articulated morphological contrasts, with three diverse ecotypes showing up in the Antarctic structure and two in the North East Pacific. The Antarctic structures are casually known as 'inhabitant', which are beach front fish eaters, 'transient', well evolved creature eaters, and 'seaward', which dietary propensities are obscure. (William, R. 2002). There are hereditary contrasts among every one of these structures, with especially checked contrasts among occupant and transient structures (Hoelzel, R. 1998).