Please prepare a complete slide presentation for the Board of Directors (BOD) outlining the justification for implementing a new consumer marketing function. Slides must discuss consumer behavior, marketing strategy have data charts to support your new functions.Must include PROBLEM, DATA, INVESTMENT REVIEW, New FUNCTION Overview COST, ROI & OUTCOMES. other elements can be added to support you new marketing function. Remember you are addressing the Board of Directors, provide enough data so they can make a decision.
Describe the activities, applications, justification and benefits of implementing this new Marketing operating unit. Your slides must convince the BOD of the many ADVANTAGES of Consumer Marketing and highlight specific initiatives that the Marketing unit will address in your company. Offer examples where applicable and provide concrete problem/action/result strategies to overcome apparent company obstacles political and otherwise.