The marketing research process

 

Examine the marketing research process and market segmentation strategies in the health care industry.
Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
Explain how branding strategies apply to the health care market for existing and new products.
Determine the marketing communications strategy used in health care services.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.”

 

Sample Solution

The marketing research process

Branding in healthcare is, to a degree, a relatively new concept. In the past, the healthcare industry hasn’t really needed to brand itself because it hasn’t faced the level of competition it faces now. There have been major increases in the amount of consumer choice available on the market, and suddenly brands are having to appeal to customers in ways which they haven’t had to before. An effective marketing approach involves in-depth investigation of the patient`s needs, identifying latent needs and offering new health services that patients have not explicitly requested. Healthcare institutions routinely make use of the full marketing communications mix, calling upon its five components of advertising, personal selling, sales promotion, public relations, and direct marketing as desired to reach their target audiences (Health care marketing tools and techniques, 3rd edition, Sudbury; Jones and Bartlett, 2010).

give effect to a right or fundamental freedoms” (Art. 20(3) (a)). This is the very foundation for well – informed inputs before the Court, which inherently, justifies the admission of amici curiae. We have a duty to ensure that our decisions enhance the right of access to justice, as well as open up positive lines of development in jurisprudence, to serve the judicial system within the terms of the Constitution
The Constitution further bestows upon all State Organs and all public officers the duty to respond to the needs of vulnerable groups within the society (Art. 21(3)). This obligation, in the context of an enlarged locus in the enforcement of fundamental rights and freedoms (Article 22(2), and of the enforcement of the Constitution itself (Article 258), enjoins that a person seeking to canvass the values and principles under the Constitution, by applying legal expertise, materials, or information available, is a potential friend of the Court.
The evolution of the amicus role in Kenya is distinguishable from the position in jurisdictions such as the United States, Australia, South Africa and Ireland. This distinction surfaces in the light of the decision of the Supreme Court of Ireland, in I v. Minister for Justice, Equality and Law Reform:

“…….the court is satisfied that it does have an inherent jurisdiction to appoint an amicus curiae where it appears that this might be of assistance in determining an issue before the court. It is an unavoidable disadvantage of the adversarial system of litigation in common law jurisdictions that the courts are, almost invariably, confined in their consideration of the case to the submissions and other materials, such as relevant authorities, which the parties elect to place before the court. Since the resources of the court itself in this context are necessarily limited, there may be cases in which it would be advantageous to have the written and oral submissions of a party with a bona fide interest in the issue before the court which cannot be characterized as a meddle

This question has been answered.

Get Answer
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, Welcome to Compliant Papers.