Sample Solution

resources of a destination. These roles allow them to not only market and promote their destination but to identify potential new market segments and to identify new product opportunities as well as best utilising the resources of a destination in order for it to be successful as a tourist destination

1. Partnership and team building: Involves the creation of a team and the building of alliances to accomplish the destinations promotional and product development goals.

2. Planning and research: Involves carrying out research on potential segments of the market to have a clearer idea of what direction they should take in regard to their marketing and product development decisions.

3. Leadership and co-ordination: Here the destination management organisation acts as a facilitator of the efforts of all those involved in the destination team, and creates alliances to reach marketing and product development goals.

4. Product development: Can be described as the sustainable development of tourism products. The Destination management organisation of country is ultimately i