Rawls vs. Nozick John Rawls both provide compelling and thought provoking theories regarding the values of liberty and equality. Rawls focuses on both liberty and equality while Nozick theorizes exclusively on liberty. The ideas or Rawls and Nozick have multiple strengths as well as weaknesses which allow for debate and comparison between the two. John Rawls was more in agreement with the works of Locke and Rousseau; however, Rawls disagreed with the notion that the State of Nature was a historical situation as opposed to something hypothetical. Rawls instead believed an original position of equality. Rawls believed humans to be free, rational, self-interested, and most importantly, equal.
ail’ sales, meaning that it is sold to the general public. Company insurance is sold to other businesses such as ski chalets, resorts and travel companies who need to insure their overseas resort staff. This means that MPI operates in both B2B and B2C markets.
B2B Customers
B2B is segmented based on industry, region, and season. For instance, most B2B clients are travel, or resort companies in Europe who want to insure their UK staff who are travelling to work overseas. This is further segmented to companies who require insurance through winter months – usually staff for winter sports related activities – and those who require summer staff – usually staff for sailing. The companies that MPI sells to range in size, from as little as 5 employees to as many as 2,200.
B2C Customers
B2C is segmented based on geodemographic, or the combination or geographic, demographic and lifestyle characteristics. Geographic segmentation is appropriate as only those who reside in the UK or are UK citizens living in the EU are able to purchase insurance with MPI. Demographic segmentation differs between the type of cover that MPI provides. Therefore, MPI’s customers have many characteristics from young adults to the elderly, a single person to the head of a family, a student purchasing gap year insurance to a retiree purchasing a holiday. On the whole, MPI customers are middle class and well educated. Core market segments are families and persons 50-70 years of age. Psychographic segmentation is an appropriate method of segmentation as it relates to how consumers choose to spend their time. MPI markets to those who choose to spend their money and time on holidays, specifically skiing and snowboarding holidays. Marketing effort is focused on target market segments in order to generate sales.
Analysis of How External Factors Impact the Business Activities of MPI Brokers
An analysis of MPI’s external environment reveals there are several important factors that may impact business activities such as Brexit, currency fluctuations in relation to sterling, climate change, and an aging population.
Brexit
Brexit may impact how readily people are able to visit countries such as a possible need for visas, restrictions, etc. As MPI works B2B with many chalets and resorts in Europe, these changes could be potentially detrimental for business. MPI Brokers says that while the future of the European Health Insurance Card is uncertain, that “insu
