the role and importance of personal ethics in the field of psychology

Sample Solution

The role and importance of personal ethics in the field of psychology Ethics is the behavior of people and how people relate to each other through taking responsibility for the decisions they make. The role of personal ethics in psychology is intended to guide psychologists and standard professionals to guide them in their decision making and conduct at work. Personal ethics is required when one is serving their clients. Matters such as privacy and integrity always arise in the line of duty. The client`s mental status should be secretly kept. Personal ethics in psychology guides decisions on matters of being on the wrong side or the right side in relation to individuals morals in the society. It also determines the basic standards to which social behavior conforms. Personal ethics in psychology prevents professionals from involving personal matters which may interfere with work related issues. As a result, appropriate measures are followed when carrying out their duties (Knapp, 2005).

As Hollywood movies dominated the European market, the audience would increasingly become conditioned to the indulgence of the submissive experience of Hollywood cinema as Hollywood aims to represent the audience as if they are the characters in the movies. This approach causes the failure of audiences to recognise the film as a medium while also eliciting an unconscious identification between the spectators and the characters. As Canadian ‘media-guru’ Marshall McLuhan proclaims: American media imperialism hypnotises global audiences into homogenisation through the use of advanced technologies to conceal the technological medium, resulting in popular and entertaining films that promote the capitalist ideology. Congruent with the value of entertainment, cinema supports the ideological motives of Hollywood and Hollywood’s homogenisation of culture, as the visual attractions and creative narratives propagate Hollywood’s values around the world. According to Debord, the spectacle is simultaneously the result and project of the existing mode of production, the maintenance of the present model of socially dominant life. With the notion of the spectacle elevating sight, the cyclical affirmation of the dominant in Hollywood movies-as the world is filtered through mediated images-targets the masses through the unconscious and often unconsensual consumption of visuals. For McLuhan, European filmmakers constitute his definition of ideal artists because, rather than interpreting the message on behalf of the audience, through their emphasis on the film as a medium, their work triggers a cognitive process within viewers, promoting critical thought through the combination of reality and imagination, thus empowering the autonomy of the viewer. In Amélie, Jeunet exploits the power of the image in our capitalist context to create opportunities for wonder, imagination and, as such, autonomy. In understanding the spectacle-as both the result and project of the existing mode of production- in the present model of socially dominant life, Jeunet exploits the value of the image through the surface of Amélie and the unreal visual aesthetic of the film.