olors are used in any print ad or visual? Beside making them attractive there are more different reasons to it. Like, representing people, objects, scenes with complete fidelity, creating good impression and fastening visual impressions in anybody’s memory, emphasizing some important part, representing objects and obviously attracting attention. In 1891 use of color in newspaper advertising was done for the first time. But now if we talk about today the whole scenario has changed, we can’t imagine our world without color. Colored newspaper advertisement are a essential thing to grab the attention. Consumers can often be motivated by colors, depending upon cultural background and personal experience. Lifestyle preference can be imparted by color preference. For example red, blue, yellow etc. which are primary colors when juxtaposed with white stripes exude decisiveness and are often used as team colors in sporting events. They are associated with sporting lifestyle. Yellow, light blue and green are some of spring colors which suggest a exuberant, fresh character. Deep violets, black and dark blue etc. are some of winter colors which represents chilly and cool attitudes.

Illustrations

In any print communication it is the most important element. By attracting the attention of reader they play a vital role in any print’s effectiveness. They give a fast and quick idea to the reader, mostly when its hard to convey the idea verbally. Good illustration and its appropriate use develops interest in viewer’s mind about print ad. It also makes communication more believable. Photographs and art work are the two basic tools of any Illustration. These days photographs are used mostly in print media publications. They are believed to be more real and authentic in comparison to artwork. Researches proves that pictures or photographs sells more than drawings. Most of the time artwork is believed to represent fantasy. But sometime cartoon work and artwork are used to enhance a certain feature of message. Diagrams in health concerned messages could be a useful medium of artwork in depicting or illustrating complicated messages. To put an idea across effectively the visual content should be focused and relevant.

Symbol/Ideogram

It’s also one important part of communication or we can say it’s a another vital v