According to the Small Business Administration (2020), about twenty percent of businesses fail in the first year. Another half fail within five years. By year 10, only about 33% of businesses survive. You might be asking yourself, why? The key to success, as your textbook states, is to remain flexible enough to adapt through changing times. To be flexible the organizational structure and the dynamics within the organization must also change with the times.
Instructions
You will continue to write about the company you chose and the template from Week 1. This week, you will write on the following points below. Your submission should be approximately 2 pages long and use at least two credible resources. Research and review the website of the company you chose for most of this information needed below:
• Mission Statement
o Provide the mission statement.
o Explain the meaning of the mission statement to the company’s employees and customers.
• Strategic Goals
o Identify and describe two strategic goals you have located on the company’s website.
o How do the strategic goals support the mission statement?
• SWOT Analysis
o Identify one strength for this business.
o Identify one weakness for this business.
o Identify one opportunity for this business.
o Identify one threat to this business.
• Organizational Structure
o How is the company structured? Check out Chapter 7 in your book and use any of the descriptions from the chapter to explain how the company is structured i.e. centralization versus decentralization, span of control, tall versus flat organizational structures, and/or departmentalization.
• Conclusion
o Based on your research about this company, do you think the mission, the goals, and the organizational structure are all aligned and support one another? Support your opinions and conclusions.
In terms of strategic goals, there are several that Apple pursues on their website. One such goal is “Empowering people everywhere” which involves utilizing their expertise in technology and design to build accessible tools that empower everyone from students and families to professionals around the world (Apple 2021). Another goal is “Protecting the planet” which entails using sustainable materials while also minimizing waste during production so as not to negatively impact the environment (Apple 2021). Both of these goals support Apple\’s overall mission statement by emphasizing how important it is for them to provide great customer experiences while also being mindful of social responsibility issues like sustainability or accessibility.
Overall, Apple has clearly outlined its mission statement as well as a few key strategic goals which support it in creating an exceptional user experience for all its customers. By embracing these goals, employees at every level within the company have an understanding of what it means now and into the future when making decisions about where resources should be allocated or how products should be designed. As a result, they can better ensure that they meet customer needs while also staying true to their core values over time.
Froth for Care can likewise mark work by client experience – this is where the ideal interest group sees item quality, practical advantages and brand picture as guaranteed. By making the client the main part of the brand, center is set around the plan and convenience of items to drive brand system.
As featured by researchers like Keller (2001), building areas of strength for a with huge value will have a scope of extraordinary advantages, including client dedication, less weakness in the cutthroat market, and expanded showcasing correspondence viability. As examined above, Froth for Care position themselves as quality driven and industry driving – building a brand in light of this physical make-up improves FFC’s validity with clients, and in the medical services industry. As this validity constructs, it likewise adds acknowledgment, dedication and seriousness. In the event that an organization is notable and trusted, a deal is undeniably more probable.
b) Outside Correspondences all through the Item Lifecycle
Used to portray the life expectancy of an item, the item lifecycle (PLC) has four particular stages: presentation, development, development and decline. Basic factors that drive the elements of PLC remember change for innovation and change in customer tastes (Award, 2013). Each stage is related with an adjustment of the item’s showcasing position, so contrasting promoting systems are required on the grounds that upper hand is connected with various key achievement factors (Cox, 1967).
For Froth for Care, unique item ‘Tri-flex’ can be thought about while breaking down the PLC. For setting, Tri-flex is a three-section sleeping pad – created to both forestall the turn of events and help the treatment of tension ulcers in all day, every day use bed patients.
The presentation phase of an item’s life cycle is a valuable chance to construct a familiarity with an item in specific business sectors. In the medical services industry, building trust and believability among key influencers is significant. As examined by Goranova (2016), to win customers’ trust, it is generally beneficial for an organization to put primarily in advertising. This will include huge correspondences in regards to achievements – clinical preliminary outcomes, funding and new organizations. The interest groups (wholesalers, end-clients, financial backers) will shift, thus this will include expanded individual selling endeavors – furnished with a cost skimming system, to address the item’s development and selectiveness available.
During the development phase of the item’s life cycle, the interest develops and the opposition increments. Therefore, special push will move from making mindfulness towards empowering rehash buys and brand inclination (Blythe, 2009). This can be accomplished through a scope of showcasing strategies like exchange magazine commercial, introducing a full help and all inclusive bundle with the item – like supporting gear, and a no commitment item preliminary assistance. This is an instance of upgrading esteem through the increased pr