Define the importance of designing a logo and corporate identity for a variety of formats and delivery platforms
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks that reflects the activity carried out by individual business and organizations. The significant importance of creating a logo and corporate identity especially in the ever-competitive market is to ensure attracts customers who will be interested in looking into what really is represented therein. Also, it distinguishes a firm or business enterprise from the others that perhaps are producing the same commodity and or, offering the same service as the one you offer among other very many in portance accrued to it.