The world’s largest advertiser and a “house of brands.”
1.Visit P&G, the world’s largest advertiser and a “house of brands.” Pick a brand to work with. Here's the link again: https://us.pg.com/brands/
2.Use the example provided (see lecture slides) and use the blank template (see attached one-page PDF) to create a brand pyramid. Or feel free to sketch an actual pyramid or just write out the components of a pyramid, whatever easiest for you if you can't print the pyramid.
3.Explain your choices in a one-page essay that accompanies the pyramid. Why this brand? What is is about the brand’s language (packaging, ads, brochures, website, etc.) that speaks to you? What words/images grab your attention and what do they mean? What underlying Maslow needs are they speaking to in you?
Comments from Customer
This is the link to the slides https://www.designcouncil.org.uk/news-opinion/power-branding
and the Multifactor Leadership Questionnaire relates to transformational and transactional style of leadership. After putting together all of the data and information, they had come to find out that there is a great amount of positive relation between motivation and leadership in which teachers use.
I find that reading articles like this are good to read because it relates to the real world as they were questioning actual people, and they get to know how they feel about things. I learned what the Achievement Motivation Inventory is, and that many places use this source when trying to find out how the work relates to their motivation. This article relates to another article that I read in relation to transactional and transformational leadership styles. Since I read the other article explaining these types of leadership styles, I understood right away what this article was talking about.