Three process improvement methodologies to an organization

he Marshall plan was a US program introduced to recover the Western European countries after WW2. The motives behind the plan come down to three broad strands that are economic, political and humanitarian. Each interpretation focuses on one or more of these aspects. In the Kolko’s argument they outline that the Americans economy and prosperity was the most important motive behind the introduction of the Marshall plan. That it was introduced as the US relied on the European countries trade to expand. A varied argument comes from David Rees, he claims that the plan was simply to defend Europe from communism and to rehabilitate the countries. Finally, Daniel Yergins key argument is one where economics and politics were motives. He argues that the plan was to consolidate the Western sphere by rebuilding the economy, which at the same time would keep the communists out. The motives each have different impacts on the Marshall plans introduction.

Kolko’s analysis and explanation

Joyce and Gabriel Kolko, writing in ‘The limits of power’, make it clear that they had a straightforward view on the motives behind the introduction of the Marshall plan. They openly imply the main factor behind it was that the US wanted to re-establish the American economy by which they would “subsidize United States exports” and “permanently influence and shape Western Europe’s internal economic policy”. The most significant argument that the Kolkos present is that of economic self-interest and expansion in Europe. A point that they make early on in the work is the plan was the “outcome of real alarm with which Washington viewed the direction of the world economy”. The Kolkos argue that the USAs prosperity was dependant on the plan. They claim the US is “a powerful nation rebuilding its potential economic competitors from the ruins of war”. This aim, the Kolkos say, was key as they saw it is an attempt by the US “to expand their market to avoid internal crisis” and also “secure their own immediate gains” by introducing the Marshall plan. This internal crisis they believe was the dollar gap and export surplus, as after the war there wasn’t enough dollars in Europe to purchase American goods, therefore their exports were building up with no one to buy them. Henry G Aubrey, a US econom

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