“2020 Toyota Highlander Super Bowl Commercial (All You Need to Know)”
Toyota highlander “heroes” with Cobie Smulders Thomas Barbusca, Emily Hudson, Saatchi Dallas (go wherever they need you let us go places). All new Toyota highlander goes whenever it is needed in 2020 Big Show commercial explain from the beginning of the ad that the car is everywhere and go places. Now, the fourth generation of this benchmark SUV brings a new look of bold, distinctive design to a foundation built on safety, comfort, quality, durability, and reliability set by predecessors. The 2020 Highlander amplifiers all qualities while taking on a dramatic new design direction that combines a powerful SUV presence with sophisticated detailing which makes viewers and buyer to be inspire in getting the new 2020 Toyota Highlander. In the game it features Cobie Smulders which act as a mum, her son and three others which means, in the new 2020 Toyota highlander it has more room and space for both people and cargo, that’s why the title in the Big Bowl Game Commercial is “All You Need To Know” and “Go Wherever They Need You.” You need a thesis statement that states the ad’s name or title, and tells which two appeals from Jib Fowles article you will be using to analyze the commercial.
In the all-new 2020 Toyota Highlander Super Bowl Commercial, The commercial begins with a rumble sound at a nuclear power plant under fire. In the background, viewers can see what looks like another Chernobyl disaster. One man dressed in a red hazmat suit sacrifices himself and stays behind because there is no room in the oversized hazmat vehicle. As yellow smoke resembling mustard gas starts to surround the man, a woman driving the new Toyota Highlander pulls up and says, “I got room; hop in.” (You need to describe the next two scenes in a similar fashion. You can use what I gave you.) The cowboy from a farm and home the arctic a science place. They were trying to survive and live for their lives but after the first two vans left, on the third van there were two workers and she asked him to get him and he said “I can’t fit there’s no room go without me” the van left and right immediately after the van left, the 2020 Toyota Highlander arrive at the scene and she wine down and said, “ I gat room, pop in” okay. Which means it all you need to know, and it goes places. In the introduction it shows that in the new 2020 Toyota Highlander, it goes whenever it is needed. (“Toyota Highlander”)
The all-new Toyota Highlander marketers use as its strongest appeal “All You Need To Know.” Jib Fowles explain that the need to feel safe is to stave off threats to our well-being, and to our families. The Toyota Company in the All-New 2020 Toyota Highlander Super Bowl Commercial from 2020 demonstrate this need. In the ad, only the Toyota Highlander was built to meet this standard by going places that only toughest working vehicles can go and meeting people to pick them from danger, connecting places and people. This ad appeals to man’s need to feel safe because he wants to be out of danger and be secure, and in this ad, Toyota does. The goal of the paper is to break down each part and demonstrate how the marketers used the “need to feel safe” in creating the ad. Each scene demonstrates a dangerous situation, and each time one person was left behind, the highlander swooped in to save the individual. Does the text, music, dialogue, or scenes demonstrate “safe”? If so, you should explain how it was used to create this appeal.
The all-new Toyota Highlander marketers use as its second appeal “All You Need To Know.” Jib Fowles explain that the need to escape, to seek rest or adventure. The dashing image of the driver, nuclear plant, horrible animal is a standard way of quickening this need to get away from it all. Freedom is the pitch here, the freedom that every individual yearns for whenever life becomes too oppressive. (Fowles) All the actors always feel bad whenever they let go their loved ones but at the end of each scene there come Cobie with the new highlander saying, “pop in, I gat room.” The advertisers created an ultramodern situation and claimed that no SUV except Toyota highlander will be there for you to drive you out of danger and get you escape. In the ad, it shows the Toyota highlander has more room to accommodate people and always there for you to go places. At the end of each scene Cobie is always there even to her own son “Brian” to pick them up. At the end of the ad the narrator makes us to believe the all-new 2020 Toyota highlander can “go wherever they need you” Beyond new Toyota “Let Go Places” (Toyota Highlander) You are exactly correct when you state that the “need to escape” is utilized here. The advertisers demonstrated exciting backdrops that give the viewer a chance to experience excitement, and that the highlander can help them experience this excitement. Look a little deeper. Do the words, backdrops, music, or people demonstrate “the need to escape”?
The audience for the all-new Toyota Highlander is a woman who wants to dominate in the drive by helping and picking up people who are stranded due to different circumstance they find themselves. The people in the ad are of different ages, with different profession and hard working. The main audience which is a woman “Cobie Smulders” other are Thomas Barbusca, Emily Hudson, Saatchi Dallas and Brain which acted as her son after the friends left with the taxi because there was no room for him to be accommodated in the car. These elicit the emotional appeal of “need to escape” and add the “the need to feel safe.” By being the toughest, have room to accommodate and the only one “that go places,” parents can see the importance of driving a Toyota highlander. The added image of picking up her own son in the rain shows and increase its value for parent about its “safety” for every home to have. Using a woman in the ad shows that the Toyota highlander can be driven not just by men but also women and this could expand its market beyond expectation. The audience seems to be anyone who is adventurous, including parents and especially women. However, what demonstrates this is the audience,
While the commercial was intended for Super Bowl viewers who are mostly women, the ad assumes that only determined and toughest of both men and women can make it through disasters. Women are powerful when they handle stirring during driving. The assumption about the ad is realistic that women can handle and help during difficult time and situation. The ad also assumes that other races or ethnicities would be interested in the SUV because it involves every race showing in the ad. The ad may also imply that only the middle class to the wealthiest class will make it through a natural disaster or apocalyptic event since the average price of a new 2020 Toyota Highlander SUV can range from $32,000 – 51,000, making it out of range for many people to avoid. Good point.
Advertising is here to stay and is not likely to go away. Marketers reconsider people to buy their product without the buyers even realizing it. The all-new Toyota Highlander Super Bowl Commercial used both the “Appeal to Escape” and “Feel Safe” appeal to both men and women; however, Toyota use both men, women and parent of different race and ethnic in the ad making it saving “Hero” for all. Toyota works in convincing its audience that Toyota Highlander is “all you need to know” and “go places.”

Works Cited
“Toyota Highlander 2020 Super Bowl Commercial.” Youtube, uploaded by Alpha Squad, 2 February 2020, https://www.youtube.com/watch?v=PcOmYMvc-nA
Fowles, Jib. “Advertising’s Fifteen Basic Appeals.” Common Culture: Reading and Writing About
American Popular Culture, 1998, www.cyberpat.com/shirlsite/education/essay2/jfowles.html. Accessed 20 June 2020.
“Deconstructing a video Advertisement.” Media Education Foundation mediaed.org/handouts/DeconstructVideoAd.pdf. Accessed 20 June 2020.

You are off to a great start. You do, however, need some help with the grammar. If you know anyone who speaks English as their first language, see if they might read through your paper to make sure it makes sense. Please read the comments, revise, highlight all changes, and resubmit for a higher grade. 72%