Trouble Brewing at Starbucks

 

 

 

The case focuses on Starbucks, a global brand with high consumer awareness. Refer to the instructions in the Syllabus & Course Info section in order to access and read this case in the attachment.
For the purposes of this case, please stick within the confines of the information contained in the case study. In the context of this case, Starbucks is experiencing some challenges. Use your marketing skills, research, and experience when making strategic recommendations for Starbucks. For example, you could suggest that Starbucks create a customer loyalty program. In this case, please do not say, Starbucks should have a customer loyalty program and note that they did that as a solution. It would be preferable if you noted a company that had a successful customer loyalty program that Starbucks could emulate. One of the main purposes of a case study is to place yourself within the role of leader. In business and life, we face the challenges of uncertain information. Given the information in the case and marketing best practices, what should Starbucks change in order to achieve continued success? What competitive threats are on the horizon that Starbucks should position against?
A robust case study will be 5-7 pages in length and include cited sources to support your analysis.

 

Sample Solution

 

 

Nepal is a little nation that is among China and India situated in the southern district of Asia. Nepal is generally known for their sloping scene. In Nepal, this scene has a tremendous effect on how issues of social, political, financial, and wellbeing are dealt with. For instance, “Research by social scholars have uncovered the successful reaction of changes in the earth in the mountains is frustrated by control governmental issues and inability to completely respect effects of social class and gender” (Marston 2008).

As per Adhikari, “Napalese society supports high richness since kids are an image of prosperity both socially and economically” among the Nepalese individuals (2010). Birth rates were high among the Napalese ladies, particularly with young ladies. From the information given, ladies were considering as right on time as fifteen (Clark, Ewald, KC, Malqvist, Nelin,Wrammert 2015). I found that the level of ladies wedding at a youthful age was higher than the ladies who were having kids at a youthful age was extremely odd for a general public that saw fruitfulness as a methods for good wellbeing and valuable to their general public. Just as birth rates, passing rates were high in infants due to “neonatal mortality rate” (Clark et al. 2015). There isn’t one single scourge hurting Nepal; there are various. They run from HIV, Malaria, Hepatitis E, and numerous other comparable flare-ups that are influencing their general public.

The economy of Nepal “has an immense measure of sustainable assets that are constrained by geophysical, specialized, affordable, and political reasons” (K.C, Khanal, Shrestha, Lamsal 2011). The inexhaustible assets incorporate that of “fuel wood, horticultural deposits, creature squander, hydro-electric power, sun powered and conceivably wind energy” (K.C. et al. 2011). I can perceive any reason why it is critical to safeguard assets for the untamed life, in any case, I feel that a significant number of the common assets are useful and can help the economy. Not exclusively could these regular assets help with the economy, yet could improve the strength of the residents of Nepal.

In the same way as other creating social orders, Nepal had a battle towards accomplishing a popularity based government. “Nepal has been commanded by a little controlling class for quite a long time and later turned into a monarchy” (Harvard International Review 2001). The Nepalese individuals defied the government that in the long run cleared a path for a “new constitution that took into consideration another parliamentary” (Harvard International Review 2001).However, the parliament didn’t meet a large number of the desires for the Nepalese individuals. Like America, Nepal split into different ideological groups. “There were two significant gatherings by 1990, the Communist Party and the Nepal Congress Party” (Harvard International Review 2001). These gatherings appeared to be mirroring a portion of the first world’s philosophy. For instance, in America we have two significant ideological groups, majority rule and the republic. I found that the Communist Party was increasingly like the Democratic Party belief systems in America while the Nepal Congress Party was like that of the Republican Party. For instance, the “Communist Party appeared to be progressively associated with women’s rights, for example, the Democratic Party has been” (Harvard International Review 2001).

“In Nepal, Hinduism is the transcendent religion” (Thapa 2010). Nepal’s religion has played numerous elements to their country’s choices, particularly in the administration choices. As referenced before, Nepal experienced numerous types of governments before turning into a majority rule government. One of the kinds of governments utilized by the Nepalese before the foundation of vote based system was a religious government. On the side of this, Thapa educates that, “Nepalese laws depended on religion, neighborhood customs and uses, and regal edicts” (2010). Be that as it may, this condition of government didn’t represent long in Nepal. In light of the Nepal’s constitution, it recommends that “everyone has the privilege to religion and that nobody should change over someone else from one religion to another” (Thapa 2010).

One specific issue I found that was identified with a large number of the Nepal’s issues is the medical problems identified with ladies, specifically to the sex culture of Nepal. This can likewise be connected to the two issues expressed before, high birth rates and high paces of explicitly transmitted maladies that can likewise influence the measure of the individuals who are living in neediness. In contrast to numerous religions, Hinduism doesn’t set the strict benchmarks where one ought to take part in sexual exercises, for example, Christianity and Catholicism. There are a few methodology that I figure the primary world could help with doing combating these issues in Nepal. Initially, since this doesn’t repudiate the Nepalese strict perspectives, contraceptives, for example, conception prevention and latex-assurance, could help decline the spread of infections, diminish the measure of individuals living in neediness, and lessening the birth rates. Second, a significant number of the First Worlds drugs that secures or treat these issues could be presented. Third, more instruction went to the networks in regards to these medical problems that will build mindfulness and support the reduction of wellbeing dangers and neediness in Nepal. Lastly, condemning sex dealing of ladies in Nepal could diminish the spread of explicitly transmitted diseases and coincidental pregnancies.

 

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