“Twitter, Inc. in 2019

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Read in your textbook Case #5, “Twitter, Inc. in 2019: Are the Growth and Profit Sustainable?” and watch the following two videos. For the latest information
on developments at Twitter, please visit the Investor Relations section at www.twitter. com and review the company’s recent press releases and financial
results.
Twitter Inc (TWTR) IPO: Watch Social Media Giant Go Public At NYSE (Links to an external site.)
Resale Is Big Business (Links to an external site.)
Write a 3–5 page paper answering the questions below. The page count does not include the cover page, reference page, any charts, graphs, etc.
At least 3 references of an academic or scholarly source are required for this case study to support your analyses and conclusions.
Use APA 7th Edition writing style for your entire paper. Include narrative or parenthetical citations in the body of your paper and a reference page. Remember,
all information that is not your own work or that is not common knowledge must be cited.
Include headings to help organize your paper. Convert the questions to short descriiptors. For example, an appropriate heading for Question 1 is: Macroenvironmental Impact and Factors.
Set your margins to 1-inch on all sides and double-space your entire paper, including the reference page.
Case Study Questions:
1. What does a PESTEL analysis suggest for the macro-environmental impact on the social media industry? Which of the macro-environmental factors
appear to have the greatest potential impact on Twitter? Why?
2. Identify the driving forces in the social media industry. What appears to be the impact of these driving forces on the industry?
3. Prepare a SWOT analysis for Twitter. What does the SWOT suggest for Twitter’s future?
4. Using the data in Case Exhibits 1 & 2, what is your assessment of Twitter’s financial position? Based on your analysis, what financial performance can
reasonably be expected in the near-term future for Twitter? Support your answer.
5. From the data provided in the case (Exhibits 1, 2, 6 & 7), how does Twitter’s performance stack up with Facebook and Snap? Is there a clear winner based
on your analysis?

Sample Solution

A PESTEL analysis of the macro-environmental impact on the social media industry suggests a number of potential impacts from external factors. Political factors could include changes in government regulations or policies related to the social media sector, as well as increased competition from foreign companies. Economic factors may include changes in economic conditions which can lead to reduced user growth and advertising revenue for social media companies like Twitter. Social forces might involve shifts in public opinion related to privacy concerns or the use of technology, while technological forces can bring about changes in internet infrastructure or advancements in AI which create more opportunities but also more challenges for the industry. Environmental and legal issues may involve challenges with data management and compliance with international laws (Wang et al., 2020).

Of these macro-environmental factors, political and technological ones appear to have the greatest potential impact on Twitter due to their broad scope of influence across many industries. Changes in government regulations around data privacy could have significant implications for how Twitter collects, stores, and uses user data (Yin & Becker 2019). Additionally, advances in artificial intelligence technologies offer opportunities for improved services offerings but can also mean increased competition from new players entering the space (Ferrari 2021).

In sum, a PESTEL analysis offers useful insight into understanding how external macro-environmental conditions can affect an organization such as Twitter. Of particular importance are political and technological forces which have potentially far reaching consequences that can shape how Twitter operates both now and into the future.

Thirdly, Vittola contends that war ought to be kept away from (Begby et al (2006b), Page 332) and that we ought to continue conditions carefully. This is upheld by the “final hotel” position in Frowe, where war ought not be allowed except if all actions to look for discretion fizzles (Frowe (2011), Page 62). This implies war ought not be proclaimed until one party must choose the option to pronounce battle, to safeguard its region and privileges, the point of war. Notwithstanding, we can likewise contend that the conflict can never be the final hotel, considering there is generally a method for attempting to keep away from it, similar to assents or conciliation, showing Vittola’s hypothesis is imperfect. Fourthly, Vittola inquiries upon whose authority can request a formal statement of war, where he infers any federation can do battle, however more critically, “the ruler” where he has “the regular request” as indicated by Augustine, and all authority is given to him. This is additionally upheld by Aristotle’s Politics ((1996), Page 28): ‘a ruler is the normal prevalent of his subjects.’ However, he truly does later stress to place all confidence in the sovereign is off-base and has outcomes; a careful assessment of the reason for war is expected alongside the readiness to arrange rival party (Begby et al (2006b), Page 312& 318). This is upheld by the activities of Hitler are considered unreasonably. Additionally, in this day and age, wars are not generally battled exclusively by states yet in addition non-state entertainers like Al-Queda and ISIS, showing Vittola’s regulating guarantee on power is obsolete. This is additionally upheld by Frowe’s case that the pioneer needs to address individuals’ inclinations, under authentic power, which joins on to the fourth condition: Public statement of war. Concurred with many, there should be an authority declaration on a statement of war (Frowe (2011), Page 59-60&63).

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