Uber business model and the effects of technology on it
Describe how Uber’s business model works and the role technology has played in its success. What are the arguments for banning these types of businesses? What are the arguments for defending them? Have you ever thought about the data you leave behind for marketers to collect? Marketers are always looking for digital footprints, which are traceable sources of online activities. Visit www.internetsociety.org/your-digital-footprint-matters and review the various resources available. Select one of the tutorials and present what you learned from the video After reviewing the tutorials on https://www.internetsociety.org/your-digital-footprint-matters, do you plan to alter your online habits? Are you concerned about your digital footprint and the data trail you leave behind, and do you plan to actively manage them? Why or why not?
Sample Solution
Uber business model and the effects of technology on it
Uber is a two-sided marketplace, a platform business model that connects drivers and riders, with an interface that has elements of gamification ,that makes it easy for two sides to connect and transact. Uber makes money by collecting fees from the platform`s gross bookings. Uber started in a specific moment in the business world. When the rise of smartphones, the advent of app stores, and the desire of on-demand work super-charged Uber`s growth and created an entirely new standard of consumer convenience (Dara Khosrowshahi, CEO of Uber). Uber has been able so far to build with an invisible hand a global network able to manage bottom-up and with no such thing as a schedule.
