While traditional economics models humans as rational actors making optimal decisions based on logic and perfect information, my understanding of behavioral economics acknowledges the reality that humans are complex and often influenced by emotions, biases, and cognitive limitations. This field explores how these psychological factors impact our economic choices, revealing deviations from the ideal “homo economicus.” By studying factors like loss aversion, anchoring, and social influence, behavioral economics sheds light on why we might overspend on impulse purchases, cling to losing stocks, or be swayed by peer pressure. This shift in perspective, considering the “why” behind economic decisions, compels us to see economics not just as a study of markets and resources, but as a science deeply intertwined with human behavior. As we delve into the emotional and cognitive drivers of economic choices, the lines between these disciplines blur, highlighting the importance of understanding the “behavioral” in “behavioral economics.”