Understanding of the overall marketing concepts

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1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. CLO-12. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. CLO-033. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-04

 

a. Discussion Questions

1. We have discussed the concept of “The Wheel of Social Media Engagement” in Chapter 03, which comprises the fundamental drivers of social media engagement as five related effects. Discuss these five drivers with the help of suitable examples. (2.5 Marks)

2. How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? Discuss with the help of suitable examples. (2.5 Marks)

b. Critical thinking

1. When companies that sell coffee they develop their marketing strategy, do they concentrate on satisfying their customers’ needs or wants? What about a utility company, such as the local power company? A humanitarian agency, such as Doctors without Borders? Critically examine based on the concepts of needs and wants discussed. (2.5 Marks)

2. Visit the website of Kashi (www.kashi.com). Using the four Ps of Marketing mix, critically examine how Kashi creates value for customers with their Kashi Bars. (2.5 Marks)

Sample Solution

Marketing is the process of bringing the right goods, services, or ideas to the right people at the right time, location, and price, using the proper advertising strategies, and employing the right people to give customer support for those things, services, or ideas. This concept is known as the “correct” principle, and it serves as the foundation for all marketing strategies. Marketing can be defined as the process of determining the requirements and desires of future purchasers (whether companies or consumers) and then supplying goods and services that meet or surpass those buyers’ expectations. Exchanges are what marketing is all about.

composed, addressing topics of psychological sickness and persecution and how together, they can affect the body and soul, particularly when these subjects are likewise natural and primary (for example in the dividers of the House of Usher). In the accompanying paper, these topics as depicted by Poe will be investigated, especially in collaboration as they characterized the gothic style in writing and craftsmanship while addressing more extensive social and social circumstances toward the start of the advanced period. Also, his utilization of differentiation, between his melodic lingual authority and the desolate topic, fiction and collection of memoirs as well as that of oneself and other, specifically himself and Roderick, and the obscuring between them will be talked about in this paper as notwithstanding the more extensive socio-social relations in which his piece was composed, they will feature a portion of the fundamental motivations behind why this fictitious, to some degree repulsiveness like story has been the subject of impressive conversation and discussion.

A few things are clear at the launch of the Fall of the House of Usher, the most quick of which is that the story is one of pessimism as the principal sentence is worried about a day that is altogether dull and dim and loaded up with a power so harsh it overloads even the mists. Poe starts to take the peruser on an excursion composed so mindfully yet just now and again that notwithstanding the feeling that this story won’t be one of fantasies or cheerful endings. It is additionally clear that he is venturing out to the House of Usher, a house that is exceptionally huge and emblematic to the storyteller, not just in light of the fact that its proprietor, Roderick Usher, was a long-lasting friends since childhood has become sick. Albeit the creator concedes he hadn’t seen Roderick in numerous years, he was welcome to the House as clearly, he addresses the liveliness of his general public, clearly not quite the same as his companion’s, and in this way could offer an ailment.

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