headline alone or to use a visual alone. In an Ad the visual image should be in rhythm with the body copy and headline. In many of the print ads celebrities are used to attract attention. The glamour of celeb works in drawing customer’s attention. According to Rotfeld (2002) celebs are just used when there is lack of any good idea and mostly the celebs are not connected with the product for which they are advertising. But these type of print ads attracts people better than usual print ads.

Advertisers should not use vivid styles, sizes and pictures or else readers will ignore the ad, according to Sawyer(1995). There should be a continuous flow which will help the person in observation of all the important things in any print advertisement. A good print ad must represent what a problem any service or product can solve and how it is the perfect choice. One of the major aim of the print ad is to create a long lasting image of any brand or service. Color ads gain much success as compared to black and white ads.

Design

Three different type of elements are there in a print ad, picture, brand and text. (Pieters & Wedel, 2004). Picture works in attracting the reader or person’s attention toward print ad. The brand element shows the visual scene of brand’s logo, identity, name & trademark. Most of the time a packaging or a logo is remembered by a person by a image which refers to that particular brand image. In some other print ads only a hint of something is essential for the brand. Two different ways are there for any brand’s ad. Either to emphasize on the ad for service or product or by showing the service or product in use. In newspaper and magazine ads a person attention is captured by seven seconds of text, six seconds of picture and four seconds of brand. The bigger visual will create bigger attention. The headlines plays a vital role in making of a nice print ad. It is very important to consider all three parts for making a