You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape. your manager would like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. You have been asked to make your presentation at the next stakeholder meeting. where you will address internal stakeholders from across the company as well as external stakeholders such as customers. investors, and suppliers.
As a preliminary step in developing this presentation, your manager would like to see an executive summary of your research findings and evaluate your decision modeling.
Directions Complete the Project One Worksheet in your Soomo webtext and submit it for instructor feedback.
Part 1: Define You will first conduct research on the U.S.-based automotive manufacturing industry using the Shapiro Library database links provided in the supporting materials section below. Then, prepare an analysis report that addresses the following:
1. Define the problem. a. Explain the type of qualitative and quantitative data you will be targeting in your research.
2. Provide a broad description of the U.S. automotive manufacturing industry and its value. Include: a. Total value of the industry b. Sales by region c. Sales by fuel type: electric. hybrid, and gas
3. Describe the current trends in the automotive market. a. The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid b. Trends in customer demands such as vehicle color, extra features, and styles c. Trends in the body types of vehicles sold (SUVs. trucks, sedans)
Part 2: Research In Module One. you chose an industry that you think would provide opportunity for your company. Now. using industry-specific and scholarly resources to inform your decision. prepare an industry analysis report that includes the following:
1. Provide a broad description of the new industry. a. Describe the overall attractiveness of the industry. i. Is this a growing industry? ii. Is this an industry that has a lot of growth potential? iii. What outside factors are affecting its growth? h. Identify the factors that have allowed competitors to be successful in this industry thus far. c. Summarize the overall value of the industry. i. How is the industry currently trending? d. Summarize the sales. Speculate if sales vary based on the region of the country. (For example, there would be very few snow plow sales in the southern United States, if any at all.) e. Define expected growth areas. 2. Describe the current market trends for the new industry.
executive summary report
a. wnat products or services are trending! b. What are some current customer demands? 3. Perform a Porter’s Five Forces analysis to determine the potential success of moving into this new industry. a. Explain your rationale.
Part 3: Compare Compare the two industries and summarize your findings.
1. Perform a Porter’s Five Forces analysis to compare the two industries. 2. Summarize how your findings address the problem.
What to Submit To complete this project, submit an
from Soomo. Sources should be cited according to APA style.
Supporting Materials The following resources support your work on the project:
• Project One Template Word Document • Porter’s Five Forces Analysis Template PPT • Shapiro Library Database: IBISWorld • Shapiro Library Database: MarketLine
of 3 to 4 pages using the provided templates, or the document you downloaded
Section 1 – Project Objectives and by and large exploration approach
1.1 Reasons for Choosing the point and association
Enthusiastically for Finance and a craving for abundance creation through putting resources into productive endeavors, I have consistently attempted to evaluate and examine the exhibition stocks (organization’s) on the stock trade to see which may be productive. I therefor picked this subject since it would assist me with fostering the capacity to all the more likely examine organizations exhibitions, and furthermore to additional my vocation in finance. Throughout the span of my ACCA studies, I have been expected to assess the monetary exhibition (performing proportion examination) of associations, get ready and decipher budget reports (F5, F7, and F9), and to perform business examination. I therefor look to apply this information in a genuine circumstance subsequently this point appears to be great.
Humanity has for a very long time, relied upon the tremendous abundance of assets underneath the planet’s surface; from farming which was the significant action of early man to mining (the extraction of important minerals from the earth).
Mining has been a significant supporter the worldwide economy. A review distributed in 2013 observed that the worldwide gold industry’s commitment to the world’s economy was in excess of 150 nations around the world, as this area alone created more than $171 billions (Cecilia Jamasmie, 2015). As indicated by Mark Cutifani, CEO of AngloGold Ashanti (2012), “mining straightforwardly or by implication drives over 45% of the world’s total national output” (GDP) (Martin Creamer, 2012). This developing significance of the mining business to the worldwide economy was a critical driver to my choice of this area.
I additionally end up working in the ranger service area that likewise manages the extraction of normal assets, this nearness to nature additionally added to my decision of industry
I picked Fresnillo Plc on the grounds that it is perhaps of the biggest silver maker on the planet. The London-recorded organization works a few silver and mother lodes in Mexico. In spite of a drop in Mexican silver creation in 2014, the nation actually stayed the most elevated silver maker around the world, with Fresnillo at its front. The organization is versatile and has a designated creation result of in excess of 65 million ounces of silver by 2018 (Investing News Network, 2015).
1.2 Research points and goals
Dissect and assess the monetary exhibition of Fresnillo Plc for the 3 years finished 31st December 2017
Distinguish the elements that have affected the business and monetary execution of Fresnillo over these years These goals would be accomplished by giving solutions to the accompanying inquiries:
What has been the monetary presentation of Fresnillo Plc over the 3 years finishing 31st December 2017, in contrast with Tahoe Resources Inc.?
How has the qualities, shortcomings, potential open doors, and dangers to Fresnillo, impacted their exhibition (both monetary and nonfinancial) over the long term period?
How has Political, Economic, Social, and Technological elements impacted the presentation (monetary and nonfinancial) of Fresnillo?
1.3 Framework for RAP
The report examinations the monetary exhibition of Fresnillo Plc for the 3 years finishing 31st December 2017. This is worked with by the utilization of proportions, for example, productivity, liquidity, equipping, and financial backer proportions.
To more readily assess the presentation of Fresnillo, their exhibition is benchmarked against that of Tahoe Resources Inc.