Using Visual Communication to Deliver a Global Message

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Scenario
You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice.

The board of directors has asked you to assemble four video presentations and one instructional document to submit for their review. They have asked that the total video presentations’ length be under three minutes, and that you present visual examples while verbally explaining the main points of the analysis. You are reminded that four separate links need to be submitted for their review, along with your instructional document for the communication team.

Visual Campaign Elements:

Create two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to both your targeted U.S. viewers and to your targeted viewers from the other global country of your choice.
Both of these documents should strategically utilize the following visual communication elements:
color
lines
balance
contrast
Create your video presentation for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret these differing visuals elements, and how you used them strategically to please each targeted audience.
Find two different images to be used on the organization’s website page. One will be for the U.S. website, and one for the website in the country of your choice. Be sure that each of these images visually appeals to these two targeted audience viewers, and that the visual enhances the message to help eliminate racial prejudice. In your video presentation for the board of directors, identify and analyze the visual elements of cultural familiarity, semiotics, and emotional appeal (cognitive). Additionally, explain how each of those visual elements visually persuades the U.S. and global viewers in different ways.
Design two logos for this anti-racism campaign. One logo should be designed for U.S. audiences, and the other should be designed for the other country of your choice. Design your video presentation to explain how each of these logos can clearly be seen on both small and large settings (example: cell phone app size and billboard size), as well as a comparison of how the color, lines, and visual elements are specifically designed to visually appeal to each of these different countries

Sample Solution

Be that as it may, it is a direct result of ourselves that something was not picked up. We as a whole simply prefer to censure others for ou
In any case, what we don’t understand is that our disappointments are what pushes us ahead. We just need to gain from our mix-ups and proceed with our excursion. Since with a genuine dream, it is about the excursion, not about our goal. A few of us simply don’t completely put stock in ourselves for the fantasy to turn into a reality. The individuals caught in a fixed attitude are found they set disillusionment when admiring their objectives. Their lower confidence keeps them from succeeding � or in any event, attempting � in anything. They follow the strides of the ‘failures’, ‘I discuss dreams, Which are the offspring of an inactive mind, Begot of only vain dream.’ (Shakespeare) In their viewpoint, a fantasy is a bad dream, something not worth working for.

We as a whole let things impede genuine dream being satisfied now and again, however in the event that the craving is something you truly need, you would effectively be fruitful. Colin Powell once reassuringly directed, ‘A fantasy doesn’t turn into a reality through enchantment; it takes sweat, assurance, and hard work,'(1967) and a few of us don’t have the foggiest idea about the genuine meaning of assurance. We anticipate that things should consequently be finished. In any case, we need to win the odds, the chances and the positive conditions.

Dreams cut out open doors for us all. It will persuade us and consistently be the straight way to our life course. These unlimited objectives help our certainty. Following dreams spells SUCCESS over our temples. Furthermore, a fantasy can’t be without a goal. Prophet Muhammad is one of the best individuals in history in light of the fact that, ‘ he was the main man in history who was especially effective on both the strict and common levels’ (Hart). At the end of the day, he followed a way, defeated all hindrances, and got prosperous. He followed his fantasy. My dad propelled himself harder, until he arrived at his own end goal. Furthermore, I also will keep on building my extension out of my own precious stone and graphene.

Regardless of their Britocentric direction, interpretations of Captain W.E. Johns’ Biggles stories have been generally welcomed outside the UK, albeit sure of the accounts make issues for non-British objective crowds.

One nation where Biggles is very famous is the Czech Republic. A few entries in Biggles Goes To War, notwithstanding, set in a concocted little Ruritanian-type nation situated at the eastern edge of Europe, may be viewed as messing up Czech perusers. In her Czech form thereof Petru�elkov�’s methodology is to transpose the activity to some place in the Middle East, changing huge numbers of the names, while leaving the storyline unaltered, even down to subtleties. She additionally incorporates a level of ambiguity, leaving certain things in the source content unknown in her transposition.

Following Whittlesey 2012’s system for taking care of a wide assortment of transpositions, this paper will ask whether Petru�elkov�’s transposition has prevailing with regards to protecting the first kind of Biggles Goes To War. The appropriate response is commonly positive, with a couple of reservations.

Johns, W.E, 1938. Biggles Goes To War. tr. Alena Petru�elkov�, Prague: Tou�imsk� and Moravec, 1994. (1940; Biggles Let� na Jih)

Whittlesey, Henry. 2012. A Typology of Derivatives: Translation, Transposition, Adaptation. Interpretation Journal Volume 16, No. 2, April 2012.

From about the 1930’s to the late 1960’s Captain W.E. Johns’ Biggles stories, stories of warrior airplane and dogfights, were extremely well known among youthful teenagers in the UK. Regardless of their vehement Britocentric Imperial direction the accounts in interpretation additionally did very well outside the UK: I recall, matured 11, hearing a radio declaration of Johns’ demise including the remark:

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