Wom, EWOM/influencer marketing


Critically evaluate the role opinion leaders have in relation to a marketing
communications campaign. Show the importance of Word Of Mouth (WOM)
extended by e-WOM, in supporting this role. Illustrate your answer with examples.


Sample Solution






Music and God

GuidesorSubmit my paper for investigation

descriptive exposition sampleIt appears the contentions for demonstrating or discrediting God’s (or a god’s) presence will never be nailed down as outright facts. More often than not, one turns into a nonbeliever or an individual of religious on a type of rationale or a kind of feeling that is by and by alluring, however this rationale or feeling can’t be said to be essential fact of the matter (Harper, 12). Through rationale and feeling, the two sides of the contention for holiness and an absence of heavenliness can be “demonstrated.” For me, music has been one of the bits of proof for the presence of God or a divine being.

At the point when I tune in to Sufi music, especially qawwali music, I get into conditions of delight and sentiments of spiritualist change. Sufism is an otherworldly faction of Islam that places extraordinary significance on music as a device to place individuals in a condition of unity with the celestial. In qawwali music, the expressions of holy people are joined with irresistible rhythms and taking off tunes. At the point when an audience tunes into a qawwali eagerly, commonly the audience will eventually feel a change in their awareness, which could be said to resemble feeling the mood of the Universe, or a sentiment of unity having profound tones (Garge, 10).

This happened to me frequently while tuning in to a specific maestro of qawwali music, Ustad Nusrat Fateh Ali Khan. I am not a Muslim, or a Sufi, yet was interested to hear something new when I originally got a CD of the acclaimed vocalist from an auntie of mine. I had been tuning in to for the most part elective awesome music, and a first tuning in of Ustad Nusrat Fateh Ali Khan astonished me and gave me prompt amazement. There was something in his voice that had a specific substance I was unable to deny. Afterward, I understood this substance was the spiritualist commitment the vocalist communicated and of which I felt definitely with numerous listenings.

This probably won’t sound totally logical, as it can’t be tried or watched carefully (starting at now), however its belongings and the encounters that are a consequence of those impacts are hard to deny in the event that they transpire by and by. Also, it isn’t simply me encountering ordinary impacts of rapture tuning in to Ustad Nusrat Fateh Ali Khan’s music—a great many audience members make a case for feel a feeling of profound satisfaction while making the most of his music (Byth, 32). Furthermore, shockingly, a considerable lot of the individuals who guarantee this are neither strict or profoundly disapproved. It appears individuals get mysteriously mesmerized by Ustad Nusrat Fateh Ali Khan’s music whether it was proposed to.

There may never be any evidence possibly in support of God’s or a divine being’s presence, or whether we would comprehend what this verification might be. However, when I tune in to Ustad Nusrat Fateh Ali Khan’s bolting vocals, it brings me into a condition of rapture and I believe I am getting in contact with the interminable soul the spiritualists discussed and still discussion about. I might be daydreaming each time I tune in to this music, without the utilization of medications, however I decide to accept this is exceptionally unrealistic. Or maybe, I acknowledge this music communicates godlikeness and this articulation can be felt by the audience members of this music.


Harper, Bill. “Demonstrations of Supplication.” Blind Man Press. New York: 2008. Print.

Garge, Melanie. “Sufi Orders.” Mystical Books. Chicago: 2011. Print.

Byth, George. “Lord of Qaww