Word Problems Related to International Business

 

You are at a family birthday party when your older sister, Julie, asks you to help her establish a company that seems to have many complexities. Julie says that she is now a marketing specialist with a hobby in children’s clothing and she is considering starting an international business. Her plan is to export clothing to the U.S. and Canada. The clothing will be made by a contract manufacturer in Viet Nam to her specifications. Julie envisions the operations being headquartered in California, initially with two retail stores – one in Texas and another retail store in Paris, France.

Since she has never been to either of these foreign countries, she asks you to explain what factors to consider including:

What is the best form of organization to use for this multinational type of operation including factors such as formation, stock ownership, board of directors, annual meetings, subsidiaries, etc.?
How will her unfamiliarity with the foreign locations impact the launch of this enterprise?
Do finance and accounting need to be considered from the early stage of her planning; what is the meaning of “Financial Statements”; and why did her friends tell her to borrow all the money she needs to finance the company?
The meaning and significance of internal control systems; and
Any other factors of relevance.
Write an essay explaining what you would tell her.

 

#2 :

Julie, from Question #1, is very optimistic about this being a successful venture. She asks you the following question – “If, for instance, in 5 years I have a successful business with strong sales, profits, and cash flow, what is the general rule on how to determine the value of my business at that time 5 years from now? Give some general rules on how to value an ongoing business, possibly to sell then?”

Write an essay explaining what you would tell her.

 

#3 :

Write an essay explaining the significance of GDP measurements in starting, running, and possibly shutting down an international business.

What are the “shortcomings” and “solutions” to these shortcomings?
Why is GDP relevant to students entering the workforce upon graduation and working for an international business; and
What was China’s GDP rate of growth for its most recent quarter?

Sample Solution

omer surveys are a useful scanning tool to measure current customer satisfaction conditions before, during and after planning a strategy which aims to improve customer service. Customer surveys often reveal needs and suggestions for a business which can be incorporated into a strategy. Positive feedback can act as a qualitative and quantitative measure for a strategy’s effectiveness.

3.1 Analyse the relationship between strategic intentions, strategic choice and strategy formulation

Strategic Intention

Strategic intention embodies the reasoning for the strategic plan, the objectives it is required to meet and conditions that accompany it. An example of strategic intention might be to raise brand awareness towards a specific demographic of people though a marketing campaign.

Strategic Choice

Strategic choice is the process of preparing feasible options which will allow the strategy objectives to be met. The choices are evaluated and analysed with respect to PESTLE, Cost / Benefit and stakeholder ranking etc. For the advertising campaign to raise brand awareness, strategic choices might be; A Social media campaign, a radio advert or sponsoring a sports team. It may be decided that social media marketing would yield the best cost/benefit but one of the stakeholders were keen to sponsor a local football team with a pitch side banner.

Strategy Formation

The strategy formation stage of strategic planning take the outcomes of strategic intention and strategic choice process and culminate in a comprehensive strategic plan.

Strategic intentions, strategic choice and the final formulation of a strategic plan are in my own opinion, organic stages of a strategic planning process which does not need to be formally considered. I think these steps are an integral foundation of strategic planning which do not need to be given their own process terminology.

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