6 ways to rebuild reputation with PR after a crisis

 

Begin by watching the following series of videos:
WatchMojo.com. (2016, September 15). Wells Fargo scandal: 5 things you need to know! [Video file]. Retrieved from https://youtu.be/zLm9c9rdrfQ.
CBS News. (2018, August 3). Wells Fargo whistleblower on fraudulent banking practices [Video file]. Retrieved from https://www.youtube.com/watch?
time_continue=309&v=mua-_cQOC5Q.
C-SPAN. (2017, October 3). Sen. Warren to Wells Fargo CEO: “You should be fired.” (C-SPAN) [Video file]. Retrieved from https://www.youtube.com/watch?
v=AyVr4qcn8EM.
Pope, K. (2017, April). How whistle-blowers shape history [Video file]. Retrieved from

Senator Elizabeth Warren. (2016, September 20). Senator Elizabeth Warren questions Wells Fargo CEO John Stumpf at Banking Committee hearing [Video
file]. Retrieved from https://www.youtube.com/watch?v=xJhkX74D10M.
And finally, read the follow-up:
Flitter, E. and Cowley, S. (2019). Wells Fargo says its culture has changed. Some employees disagree. The New York Times. Available in the Trident Online
Library, ProQuest database.
These optional sources might also be useful to you:
Armstrong, R., and Noonan, L. (2019). Wells Fargo: repairing a damaged brand. FT.Com, Retrieved from ProQuest in the Trident Online Library.
Forbes (2014). 10 simple ways to improve your reputation. Retrieved from https://www.forbes.com/sites/yec/2014/01/28/10-simple-ways-to-improve-yourreputation/#6cd6373e6b9f
Iraci, J. (2017). The complex process of managing reputation risk. The RMA Journal, 99(10), 40-43. Retrieved from ProQuest database in the Trident Online
Library.
MarketingWorks (2014). 6 ways to rebuild reputation with PR after a crisis. Retrieved from https://marketingworks360.com/2014/03/marketing-tips/6-waysto-rebuild-reputation-with-pr-after-a-crisis/
Address the following in a 3- to 4-page essay demonstrating your critical-thinking skills. It should be written for an audience of business owners. As an ethics
expert working for a national ethics association, you have been asked to address the following:
Evaluate what Wells Fargo has done to repair the damage to their reputation. What should they still do?
Should top leaders be responsible for the behaviors of its customer-facing employees? Why or why not?
In your judgment, why is this Wells Fargo situation an “ethical dilemma”? Bring in a philosophy (or philosophies) that you have learned about in this Module.
This assignment should include third-person voice, in-text citations, and a reference list. It should be evident that you followed some of the basics of APA formatting. Write a well-integrated paper with a strong introduction and conclusion, and use a few section headings (e.g., do not simply follow a Q & A format).

 

 

 

Sample Solution

Section 1 – Project Objectives and by and large exploration approach

1.1 Reasons for Choosing the point and association

 

Enthusiastically for Finance and a craving for abundance creation through putting resources into productive endeavors, I have consistently attempted to evaluate and examine the exhibition stocks (organization’s) on the stock trade to see which may be productive. I therefor picked this subject since it would assist me with fostering the capacity to all the more likely examine organizations exhibitions, and furthermore to additional my vocation in finance. Throughout the span of my ACCA studies, I have been expected to assess the monetary exhibition (performing proportion examination) of associations, get ready and decipher budget reports (F5, F7, and F9), and to perform business examination. I therefor look to apply this information in a genuine circumstance subsequently this point appears to be great.

 

Humanity has for a very long time, relied upon the tremendous abundance of assets underneath the planet’s surface; from farming which was the significant action of early man to mining (the extraction of important minerals from the earth).

 

Mining has been a significant supporter the worldwide economy. A review distributed in 2013 observed that the worldwide gold industry’s commitment to the world’s economy was in excess of 150 nations around the world, as this area alone created more than $171 billions (Cecilia Jamasmie, 2015). As indicated by Mark Cutifani, CEO of AngloGold Ashanti (2012), “mining straightforwardly or by implication drives over 45% of the world’s total national output” (GDP) (Martin Creamer, 2012). This developing significance of the mining business to the worldwide economy was a critical driver to my choice of this area.

 

I additionally end up working in the ranger service area that likewise manages the extraction of normal assets, this nearness to nature additionally added to my decision of industry

 

I picked Fresnillo Plc on the grounds that it is perhaps of the biggest silver maker on the planet. The London-recorded organization works a few silver and mother lodes in Mexico. In spite of a drop in Mexican silver creation in 2014, the nation actually stayed the most elevated silver maker around the world, with Fresnillo at its front. The organization is versatile and has a designated creation result of in excess of 65 million ounces of silver by 2018 (Investing News Network, 2015).

 

1.2 Research points and goals

 

Dissect and assess the monetary exhibition of Fresnillo Plc for the 3 years finished 31st December 2017

Distinguish the elements that have affected the business and monetary execution of Fresnillo over these years These goals would be accomplished by giving solutions to the accompanying inquiries:

What has been the monetary presentation of Fresnillo Plc over the 3 years finishing 31st December 2017, in contrast with Tahoe Resources Inc.?

How has the qualities, shortcomings, potential open doors, and dangers to Fresnillo, impacted their exhibition (both monetary and nonfinancial) over the long term period?

How has Political, Economic, Social, and Technological elements impacted the presentation (monetary and nonfinancial) of Fresnillo?

1.3 Framework for RAP

 

The report examinations the monetary exhibition of Fresnillo Plc for the 3 years finishing 31st December 2017. This is worked with by the utilization of proportions, for example, productivity, liquidity, equipping, and financial backer proportions.

 

To more readily assess the presentation of Fresnillo, their exhibition is benchmarked against that of Tahoe Resources Inc.

 

The report then, at that point, goes further to dissect the effect of the business climate on the presentation of Fresnillo, by utilizing the SWOT system to analyzing its assets, shortcomings, open doors, and dangers. It additionally utilizes the PEST model to evaluate the effect of political, financial, social, and mechanical variables on Fresnillo Plc.

 

Section 2 – Information assembling and bookkeeping/business strategies

2.1 Sources of data

 

Data is fundamental to each examination venture, and given the vagueness in the idea of data it is fundamental to guarantee that data gathered is pertinent and suitable for some random exploration, investigation and so on. There are 2 fundamental data sources: essential and optional sources.

 

2.1.1 Primary source

 

Essential sources are direct reports that give direct proof on a topic. They Library of Congress allude to them as the “unrefined components of History” (Sotheby’s Institute of Art, n.d.). Models incorporate; interviews, letters, ancient rarities, diaries and witness articulations.

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