7-Eleven Japan-ecosystem

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https://www.facebook.com/drewbinsky/videos/japan-where-7-11-is-more-than-slurpees/1604314649605458/

https://asia.nikkei.com/Business/Companies/Seven-Eleven-Japan-enters-online-market-with-food-home-delivery
http://www.7andi.com/dbps_data/_template_/_user_/_SITE_/localhost/_res/ir/library/ar/pdf/2012_11.pdf
https://www.techrepublic.com/article/how-7-eleven-digitally-transformed-into-the-convenience-store-of-the-future/
https://www.cio.com/article/3241232/digital-transformation/7-eleven-digital-transformation-ushers-in-new-era-of-convenience.html
https://csnews.com/7-eleven-steps-pace-its-digital-journey

write an 7-8 page detailed case analysis that addresses the issues listed under the following Grading Rubric.
Grading Rubric for the Project: Use these elements as headers for your paper:
I. Short History of the company – 20 points
II. Quadrant of the Digital Business Model Framework in which the company started out – 20 points
III. Competition from companies who had already adopted digitalization– 20 points
IV. How the company now rates on the eight organizational capabilities needed to become a next-gen digital enterprise – 20 points
V. How the company now competes digitally through content, customer experience, and digital platform – 20 points

NOTE: As business professionals, you must prepare reports and papers with well-thought out content and professional-looking presentation. The same goes for MBA projects. The content of your paper will, of course, be graded, but points will be taken off for failure to abide by the formatting instructions below and on p. 4 of this project description.
• Project length: -10 for each page short of the full 7-page minimum.
• Word document required (Do not submit pdfs.)-6
• Margins (1-inch all around) Do not indent the narrative or sections of it. -6
• Spacing (double-spacing throughout) -6
• Section headers as required -6
• Graphic(s) if used, in appendix following reference list -4
• At least 5 references, one of which must be the What’s Your Digital Business Model text -6
• Typeface (Times New Roman 12-point) is to be used throughout the project) -6
• References listed in correct format and in alphabetical order -6
• All references cited in the narrative -6
• All reference citings in correct format -6
• If no references listed -10

Sample Solution

7-Eleven is a chain of convenience stores that was founded in 1927 and has since become the world’s largest convenience store chain with more than 67,000 stores in 17 countries. Over the years, 7-Eleven has developed a strong customer base by offering products and services tailored to customers’ needs and providing quality service at an affordable price (Cavanagh & Marchese, 2020).

However, with increasing competition from companies who had already adopted digitalization technologies such as eCommerce and mobile ordering platforms, 7-Eleven recognized the need to become a digitally enabled enterprise. In order to do this it needed organizational capabilities such as data analytics for improved decision making, enhanced customer experience through customized offerings and greater agility to keep up with market changes (IMS Health & Quintiles IMS Institute for Healthcare Informatics 2016).

When considering how to move forward on its digital journey 7-Eleven looked towards Tim Krigsman’s Digital Business Model Framework which consists of four quadrants: creating value through technology investment, leveraging data insights for innovation, integrating ecosystem partners into new business models and enabling operational transformation (Krigsman 2017). The company initially started out in the first quadrant – creating value through technology investments – where it invested in technology such as their proprietary Scan & Go application. This allowed customers to scan items using their own devices while shopping rather than having them go through checkout lines.

By investing further in ecommerce platforms they moved onto the second quadrant – leveraging data insights for innovation – where they used insights from customer behavior data collected via their loyalty program “7Rewards” to offer personalized offers based on shopping habits. Additionally they integrated third party delivery services like Grubhub into their stores which enabled them to reach more customers outside of traditional brick-and mortar locations (Hayes 2019). Finally operational transformation projects were implemented such as automated inventory systems that helped reduce costs associated with managing physical inventories leading towards better efficiency across all operations.

Overall, 7-Eleven now rates highly on each of these eight organizational capabilities needed to become a next gen digital enterprise showing that even if you don’t have an immediate advantage you can still make great strides by committing resources towards digitizing your business processes.

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