Relationship marketing is a method of building a customer`s trust and loyalty with a brand, resulting in ongoing sales that increase their lifetime value. Developing a marketing plan is as simple as following a seven R`s approach. The seven R`s are research, rate, resource, retailing, reliability, reward and relationship. Research- gather information, evaluate competition, and identify client base and their needs; Rates – price the product/service based on cost to produce and deliver the product/service and current price of product/service; Resources – amount of money, time, and materials committed to production and marketing of the product; Retailing – decisions on advertising and selling the product; Reliability – replacing the product, reusing the service, serving currently owned products, returns and exchanges; Reward – incentives such as discounts and sales; and Relationship – strategies for creating and maintaining customer relationships.
Freedoms
Roosevelt’s Four Freedoms were utilized in the UN Charter where in a perfect world, all citizens would have “freedom of speech and expression, freedom of worship, freedom from want, and freedom from fear” (History Alive!). These four freedoms were a huge part of the allies’ goals after the war.
Universal Declaration of Human Rights
In December 10th of 1948, the United Nations ratified the international Universal Declaration of Human Rights as a result of the end of WWII. In this declaration, it is stated that all citizens have their human rights and freedoms. After the death of President Roosevelt, his widowed wife, Eleanor Roosevelt, chaired the committee that made the declaration.
Nuremberg War Crimes Trials
In these 1945 and 1946 trials, 22 defendants were prosecuted for violating international laws of maintaining peace. These war criminals consisted of Nazi leaders, the SS, secret police, and military leaders. The trials took place in Nuremberg, Germany, where 12 were hung, 7 prisoned, and 3 freed.
GI Bill of Rights
In 1944, Congress passed the GI Bill of Rights in order to assist GIs with funds in adapting from soldier life back into civilian life. This way, veterans could go back to their old lives and pursue their education or start over in a new home. After WWII ended, millions of men and women went back to their normal lives and utilized the GI Bill to follow their dreams. Many went to college and soon, the middle class quickly grew in size.
Geneva Conventions
In these international meetings, several laws were passed to protect citizens in case of conflict in the future. Various weapons that were used in WWII became banned in modern warfare. In addition, prisoners of war, the sick, or anything or anyone else detained is to be protected under the international humanitarian law.
International Criminal Court (ICC)
Even after the horrors of WWII, such conflicts like so still occur. The need for the International Criminal Court recognizes crimes against humanity and stops it before it spirals out of control. This organization is located in the Hague in the Netherlands, where crimes and acts of genocide go to come to an end.
