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research a selected company and develop a case study analysis. All operational activities begin with an estimate of what customer demands will be. Production schedules, modes of transportation, warehouse space, and other supply chain activities are all dependent on the accuracy of the company’s demand forecasting. The information management system must provide thorough, accurate, and timely information so that supply chain managers can prepare and execute short- and long-term plans. Satisfying the customer is the number one challenge for all demand forecasters.

Overview
In this assessment, you will research a selected company and develop a case study analysis on forecasting and planning a supply chain.

Instructions
Consider that you work for a company that develops and sells case studies and case study analyses. Your company’s primary customers are colleges and universities wanting to use them within their courses, but your company also has customers using them for management training and development. Your manager asked you to conduct research and develop a case study analysis on the company’s supply chain strategy, including transportation. She’s specifically interested in you doing the analysis on one of the companies from this list:

Amazon.
Apple.
L. L. Bean.
Starbucks.
Walmart.
Research and write about the company that you have selected from the above list.

You and your manager discussed the high-level outline of your analysis and agreed you should address the following items:

Describe the company’s business model and illustrate the business model through the use of a diagram or visual.
Compare and contrast the company’s supply chain strategy with another organization’s strategies and summarize key findings of areas the other organization excels in.
Use another company from the list to determine which supply chain areas the company excels at compared to your selected company.
Analyze the transportation strategy of the company using examples of the various transportation modes to support the effectiveness of moving products from factories to customers.
Analyze the global challenges that the company faces in its supply chain and discuss risks and associated strategies to minimize the risks.
Analyze the economic and political factors that can impact the company’s transportation network and relate to future improvements.
Analyze the role demand forecasting plays in the company’s supply chain strategy and support the analysis with ways to manage challenges of forecasting in times of uncertainty.
Analyze how pricing promotions are used to change demand through relevant examples that demonstrate this strategy.

Sample Solution

On July 5, 1994, Jeff Bezos launched Amazon from his garage in Bellevue, Washington. Originally a book-selling website, it has since expanded into a wide range of other categories, earning it the moniker “The Everything Store.” Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 are among its subsidiaries (computer hardware R&D). Ring, Twitch, IMDb, and Whole Foods Market are among its other subsidiaries. Its acquisition of Whole Foods for $13.4 billion in August 2017 significantly enlarged its physical retail footprint. Through technological innovation and huge size, Amazon has developed a reputation as a disruptor of well-established sectors.

Thiruvananthapuram to Adani Enterprises through a public-private organization (PPP).

The Pan American World Airways is known for its memorable flight days. Until its passing in 1991, the airplane was the biggest global aircraft in the United States and was an establishing individual from IATA. At its pinnacle, the carrier set two around the worldwide best utilizing the B747. The aircraft was extremely old when the plane was grounded because of liquidation. Established in 1927, the airplane would have made due right up ’til today by 91 years. All things considered, it stopped tasks in 1991 at 64 years old. Be that as it may, the name Pan American World Airways actually lived, and presently it is acknowledged by a private rail transport organization. Notwithstanding numerous fruitful years during the 1970s, the carrier at last needed to reach a conclusion. Skillet American World Airways, that once referred to itself as “the most experienced aircraft on the planet,” at last declared financial insolvency security in January 1991. The airplane started to lose money because of rising fuel expenses and failure to work homegrown courses. In 1988, the aircraft experienced various advertising victories. It saw the accident of a Pan Am B747 in Lockerbie, which set off a $ 300 million claim, as well as extra fines from the FAA for 19 security breaks. In late 1991, Delta announced that Pan Am was losing about $ 3 million every day. As yet requiring $ 25 million to fly for seven days, Pan American World Airways had the option to persuade a liquidation judge. Follow-up exercises with TWA occurred on December third. The plane really got started as expected on December 4, notwithstanding, and shut soon. Around 7,500 workers promptly lost their positions. Albeit numerous carriers have gone after for quite a long time to reestablish the Pan Am brand, in the end nobody has succeeded. Today the heritage lives on as perhaps the greatest name in aeronautics history.

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