social technology strategy

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Scenario: Magenta Multimedia has decided to incorporate social technology into its business to maintain its competitive advantage. It would like to use technologies that allow it to engage with customers, and that also allow employees to communicate with peers. The company’s current customer demographic is older, but management would like to expand the appeal of the company and its products to millennials (while not ignoring its current customer base). The company was impacted by the recent economic downturn, but is now growing again and is seeing positive financial results. Despite this, senior management is extremely budget-conscious and sensitive to incurring new expenses.

– What social technology strategy would you recommend?

– Why would you recommend this strategy?

– How would this strategy benefit the organization?

– What type of social media metrics would you recommend the organization use to ensure the social technology strategy is successful?

– Given budget considerations, how would you justify the costs of your recommended strategy?

Sample Solution

The traditional hand crafts of north Cyprus include Yemeni (traditional head scarf), lace-work of Lefkara (this is one of the most important of them all), Hesap works, silk works, plant knitting and hand-woven kilims[57]. Hospitality is a major characteristic of the Turkish Cypriots.

In North Cyprus, municipalities, NGOs, higher institutions and many other associations regularly organize local and international festivals and eco-days which attract many tourists, foreigners that are living in North Cyprus and also local people. Some of which are; North Cyprus International Bellapais Music Festival, Gazimağusa International Culture and Arts Festival, International Cyprus Theatre Festival, Güzelyurt Orange Festival, İskele International Festival[53].

4.4.7. Accommodation

Obviously one of the most important elements in the tourism business is accommodation. The level of comfort, the price, the manner of services visitors derive has a lot to statement to make when it comes to hospitality; all these inputs lasting memories in the mind of the visitors which helps them to make decisions on revisiting or not. Accommodation is the temporary home for travelers. It ranges from simple sleeping places to luxury suites for dinning, entertainment, resting and sleeping. Visitors can stay overnight in any kind of lodging from an African tree house to a castle in Europe.

Hotel services rating differ globally, the rating of the hotel services in the United States of America will totally differ compared to those of Nigeria for instance; this means a 5 fives star hotel in a certain country could be seen as a 4 stars hotel in another. The hotels in North Cyprus are of international standards. The hotels ratings range from 5star to holidays villas with the prices ranging from $22 to $200 per night per room excluding taxes [58].

Table 10: The tourist accommodation system in North Cyprus (2014)

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