Strategic Marketing Plan

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Part A: Environmental Analysis and SWOT Analysis
(Due in Wk 2)

Company Description
Describe the company you are designing the plan for. Include:

· Mission Statement

· Vision Statement

· Product line description

· Company information, such as the size of the company

Environmental Analysis
Analyze the forces that affect the company and marketing efforts.

Competitive Forces
Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.

Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.

Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.

Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.

Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries

Social Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.

Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.

Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.

SWOT Analysis
Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.

Strengths
Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.

Weaknesses
Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.

Opportunities
Assess the opportunities you see based on trends or environmental conditions.

Threats
Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans.

Strengths to Opportunities & Converting Weaknesses and Threats
Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.

 

Sample Solution

Kochenderfer-Ladd and Pelletier referenced in their explores, guardians’ experience engaged with harassing would anticipate their youngsters’ strategy managing tormenting (as refered to Lester et al., 2014). Due to the significance of family impact to minor harassing counteraction, raising guardian’s attention to and further develop their correspondence ability connected with this issue is the most reasonable with practically no expense, making it very well may be applied to enormous quantities of families and networks.

The majority of the guardians concur with the explanation that minor harassing, including verbal and social harassing, hurt youngsters, and they accept that school ought to hold the obligation to oversee the harassing, and just a little extent of them feel that kids ought to confront the harassing alone (Holt, Kantor, and Finkelhor, 2008). Around 60% of guardians how no trepidation or little apprehension on minor tormenting in schools, and under 30% of them show moderate apprehension (Endeavors, K, May, Pilkinton, Bethel and Eakin, 2019). It shows that guardians really know and concentrate on this issue, yet given countless youngsters harassed, guardians’ mindfulness may not work on the counteraction of tormenting. One potential clarification for the irregularity between the high mindfulness rate and low report rate is that youngsters are hesitant to discuss this issue with their folks.

Moms are inclined to offer guidance to their kids harassed, and the review shows that there is no massive distinction between the impact of moms’ and fathers’, however fathers show higher inclination on giving more forceful procedures countering harassing defying tormenting (Lester et al., 2014). In concurrence with the investigation of Stives et al., the members from his example shows that 75% of the guardians who play the job to speak with their youngsters on harassing is the mother. The consequences of these two examinations might demonstrate that kids in grade 2 to 6 have a cozy relationship with mother, and they favor gentler and more friendly proactive methodologies managing harassing, as moms are bound to offer this sort of counsel. While offering guidance, help-chasing is the best option of guardians and a main little level of guardians would give forceful ideas, like retaliating (Lester et al, 2014). Taking into account one of the primary drivers of minor harassing is the awkwardness of force, particularly truly, guarding kids is the need, and the well known decision among guardians is right and successful in forestalling more mischief. The way to correspondence is reinforcing the primary thing to countering harassing is to tell a grown-up and offering them delicate favorable to social guidance to associating with others. For guardians who have the familiarity with aiding kids preve

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