Part I: Discuss some of the reasons why companies become sponsors of sports teams, sporting events, and individual players.
Part II: Briefly discuss any possible negative outcomes such a relationship could produce, and why.
Part III: Provide an example of either a positive or a negative sport sponsorship relationship. Explain why this sponsorship is positive or negative.
Part IV: Please visit the following links and respond to the questions below: Q Scores; Most Marketable Athletes in the World in 2020
What is a Q Score?*
How do Q Scores impact professional athletes?
Should professional athletes strive for high Q Scores? What are the benefits of high Q Scores? Are low Q Scores problematic for athletes? Why or why not?
Finally, what are your thoughts about the athletes who appear on the “Most Marketable” list for 2020? Do you see what you would expect, or are you surprised? Please explain.
According to a study by Infiniti Research Limited released in the summer of 2022, the global sport sponsorship industry is expected to grow by $ 44.99 billion during 2022-2026, accelerating at a compound annual growth rate of 18.55%. This impressive feature shows how efficient sponsorship in sport can be in the current marketing scenario. While sports fans around the globe continue to get improved and easier access to sporting events thanks to pay-per-view services, OTTS and social media, sponsorship opportunities increase in number and effectiveness providing sponsors with an array of benefits and engagement opportunities. Sponsorships offer a large number of advantages including increased brand awareness. This is a tier-one objective for every large or small business approaching sponsorship: getting your name out there and increasing your target market is a priority for any organization. Thanks to the extensive media coverage of most major sports series, sponsors can promote their brand to millions and create more efficient advertising campaigns for their marketing strategies. Globally, highly popular platforms like Formula 1 and MotoGP provide sponsors with a wide, international demographic and extended exposure on various media, from television to social media.
But that’s because I deliberately chose a non-disturbing example. When Einstein invented General Relativity, he had almost no experimental data to go on or a phenomenon to explain, except the precession of Mercury’s perihelion. And Einstein did not use that data, except at the end.
Einstein came up with the theory of Special Relativity using the following principle: You begin by saying, “It doesn’t seem reasonable to me that you can tell, in an enclosed box, how fast you and the box are going. Since this number shouldn’t be observable, it shouldn’t exist in any sense.” You then observe that Maxwell’s Equations invoke a seemingly absolute speed of wave propagation, c, commonly referred to as “the speed of light”. So, you reformulate your physics in such fashion that the absolute speed of a single object no longer meaningfully exists, and only relative speeds exist. I am skipping over quite a bit here, obviously, but the point still remains.
Einstein, having successfully done away with the notion of your absolute speed inside an enclosed room, then set out to do away with the notion of your absolute acceleration inside an enclosed box. It seemed to Einstein that there shouldn’t be a way to differentiate, in an enclosed room, between the room accelerating eastward while the rest of the universe stays still, versus the rest of the universe accelerating westward while the room stays still. And because inertial mass and gravitational masses are exactly equivalent gravity can be viewed as a kind of inertia. The Earth should then go around the Sun in some equivalent of a “straight line”. This requires space-time in the vicinity of the Sun to be curved. And of course, the new theory had to obey Special Relativity, and conserve energy, and conserve momentum, etc.
Einstein spent several years grasping the necessary mathematics to describe curved space-time. Then he wrote down the simplest theory that had the properties Einstein thought it should have—including properties no one had ever observed, but that Einstein thought fit in well with the character of other physical laws.
How impressive was that?
Well, let’s put it this way. In some fraction of alternate Earths proceeding from 1800, perhaps a sizeable fraction, relativistic physics could have developed in an entirely different way. We can imagine that Newton’s original “interpretation” of the motion as relative to an absolute ether prevailed. We can imagine that various corrective factors, themselves unexplained, were added on to Newtonian gravitational mechanics to explain the precession of Mercury—attributed, perhaps, to distortions of the ether. Through the decades, further corrective factors would be added to account for other astronomical observations. Sufficiently precise atomic clocks in airplanes would reveal that time ran a little faster than expected at higher altitudes and more corrective factors would be invented.