Apple retained the required competitiveness throughout the right separation and positioning of the market offering. Besides to, managed the life cycle through effective strategies the organization also developed new products, designed strategies to be competitive with the market challengers, leaders, niches and followers. The organization also managed and designed the global marketing strategies most effectively (Ceylan, 2013)in market analysis. Thus, the multinational organization abided by the primary principles as stated by Kotler. The competitors of Apple received tough competition because of the excellent strategies formulated by the technology giant in competitive analysis. The key competitors of the company in terms of the production as well as the sales of the portable media player are Sony and Philips correspondingly (Cherunilam, 2010). While both the companies are also reasonably popular brand, Apple tops of the list as the company is the inventor and seller of innovative iPods which consists of much extra features as compared to that of Sony and Philips. Sony and Philips sell low cost media players but the brand value and quality of the Apple iPods makes the company of the market leader. Apple gives primary importance to the quality more than price (Jensen, 2001). The invention and stable innovations of the iPod is the evidence of the same in competitive analysis. Besides to, the iPods of the Apple have are now sold globally at most competitive prices (Bartholomew, 2001). The strategy supports the company to sustain in the market more and more. The media players of the competitors of the Apple only fulfilled the basic needs of the consumer but the iPod has features such as excellent software, video conferencing, camera and have regularly a smooth look which distinguishes it to the others (Cho, Lee and Pfeiffer Jr., 2013). But, the Apple has retained the brand value successfully till date in ter