Rob Bernshteyn, CEO and chairman of Coupa Software, Inc.,

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Rob Bernshteyn is an American businessman known for being the CEO and Chairman of Coupa Software, Inc. He has served as Vice President of global product marketing and management at SuccessFactors, Inc., and has an estimated net worth of US $88 million.

Bernshteyn was born in the former Soviet Union and migrated to Brooklyn, New York, in the 1970s. He got his Bachelor of Science degree in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.

After graduation from the State University of New York, he worked at Accenture and then at McKinsey & Company in their SAP line of business. Later, he served in product marketing at Siebel Systems. and was the Vice President of global product marketing and management at SuccessFactors, Inc. He led SuccessFactors’s growth from a private SaaS provider to its listing on NASDAQ in 2007. It is now acquired by SAP SE.

Bernshteyn joined Coupa Software in February 2009. He guided the start-up through its IPO in 2016. Under his leadership, the company has reported 26 consecutive quarters of subscription revenue growth. As of June 2020, the company has a market capitalization of 17 billion USD.

Bernshteyn has served on the board for Entelo and Medallia; and is also an advisor to Waggl. He is a guest lecturer at both Stanford and Harvard business schools. (EverybodyWiki, n.d., paras. 1–5)

watch the interview with Rob Bernshteyn, CEO and chairman of Coupa Software, Inc., and answer the following questions:

Based on this interview what are the four fundamental entities that all companies need to manage, and what is Coupa’s priority of the four?
Bernshteyn touched on ways companies could have prepared for the COVID-19 pandemic with technology. How has his company embraced technology before the pandemic to ensure their survival? Share your thoughts on what Bernshteyn touched on to live in a virtual world and how the company is making changes to embrace this new way of operating.
In the interview Rich Karlgaard asks a question based on Bernshteyn’s book about the power of community in which he commented “where the economy is headed and the benefits you get when you give your data, and you receive something in return.” Share what you gained from Bernshteyn’s response to this statement.
Bernshteyn described the leadership style used at Coupa in the interview. Share what you gained from his comments and how his leadership style contrasts with the leadership style at a company you have worked for in the past. What elements could you take from this interview to help your own leadership style continue to develop?

Sample Solution

Question 1: Based on this interview what are the four fundamental entities that all companies need to manage, and what is Coupa’s priority of the four?

The four fundamental entities that all companies need to manage are:

  1. Spend: Companies need to manage their spending in order to optimize costs and improve profitability.
  2. Suppliers: Companies need to manage their relationships with suppliers in order to ensure that they are getting the best possible goods and services at the best possible price.
  3. Risk: Companies need to manage their risks in order to protect themselves from financial losses and other damage.
  4. Compliance: Companies need to manage their compliance with laws and regulations in order to avoid legal penalties and other damage.

Coupa’s priority of the four is spend. Coupa’s software helps companies to manage their spending by providing them with a centralized platform for sourcing, contracting, and paying suppliers. Coupa’s software also helps companies to identify and track savings opportunities.

Question 2: Bernshteyn touched on ways companies could have prepared for the COVID-19 pandemic with technology. How has his company embraced technology before the pandemic to ensure their survival? Share your thoughts on what Bernshteyn touched on to live in a virtual world and how the company is making changes to embrace this new way of operating.

Rob Bernshteyn, the CEO of Coupa, a company that develops software to guide the way companies spend money, shared his thoughts on how companies can prepare for the future in a virtual world. He believes that companies need to embrace technology and be more efficient in their spending. He also discussed how his company is making changes to embrace this new way of operating.

Bernshteyn’s company, Coupa, is a cloud-based platform that helps companies manage their spending. The platform helps companies track their spending, identify savings opportunities, and negotiate better deals with suppliers. Coupa is used by over 1,000 companies around the world, including many Fortune 500 companies.

Bernshteyn believes that companies need to be more efficient in their spending in order to survive in the future. He says that companies are wasting trillions of dollars every year because they are not using technology effectively. He also says that companies need to be more transparent about their spending in order to build trust with their customers and employees.

Coupa is making changes to its platform to help companies embrace the virtual world. The company is developing new features that will help companies manage their spending remotely. Coupa is also working with its customers to help them implement new technologies that will make them more efficient.

Bernshteyn’s thoughts on how companies can prepare for the future in a virtual world are insightful and valuable. He believes that companies need to embrace technology and be more efficient in their spending. He also discussed how his company is making changes to embrace this new way of operating.

Question 3: In the interview Rich Karlgaard asks a question based on Bernshteyn’s book about the power of community in which he commented “where the economy is headed and the benefits you get when you give your data, and you receive something in return.” Share what you gained from Bernshteyn’s response to this statement.

In the interview, Rich Karlgaard asks Rob Bernshteyn about the power of community and the benefits of giving your data away in exchange for something in return. Bernshteyn shares his own story of how he came to the United States from communist Russia with nothing and built a successful business. He credits his success to the hard work and determination he learned from his parents, as well as the opportunities he was given in America. Bernshteyn also talks about the importance of giving back to the community and how businesses can use technology to help people in need.

Bernshteyn’s story is a reminder that the American Dream is still alive and well. He is an example of what can be achieved through hard work and determination. Bernshteyn’s story is also a reminder of the importance of community and giving back. He is a role model for others and an inspiration to us all.

Question 4: Bernshteyn described the leadership style used at Coupa in the interview. Share what you gained from his comments and how his leadership style contrasts with the leadership style at a company you have worked for in the past. What elements could you take from this interview to help your own leadership style continue to develop?

Rob Bernshteyn, the CEO of Coupa, described his leadership style as being very hands-on and involved in all aspects of the business. He said that he believes in empowering his employees to make decisions and take ownership of their work.

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