Apple

 

 

Question 1

Write the “company description” of your marketing plan about the market-leading company in your favorite industry that you feel most interested to study, following the example as shown below.
Question 2

Conduct an investigation (e.g. by surfing the web) and find out the mission statement of the market-leading company in any industry of your own selection.
Question 3

List three non-financial and three financial goals that you believe are appropriate for the market-leading company in any industry of your own selection.

 

 

 

Sample Solution

Apple Inc. is a global technology powerhouse renowned for its premium consumer electronics products like iPhones, iPads, Macs, and Apple Watches. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple has built its reputation on design aesthetics, user-friendly experiences, and seamless integration across hardware and software. With a loyal following known as “Apple fans,” the company thrives on innovation, brand affinity, and a closed ecosystem that keeps users deeply immersed in the Apple world.

Here are some key aspects of Apple’s company description:

  • Market Dominance: Apple is the world’s most valuable brand and a leader in various technology segments, particularly smartphones and tablets.
  • Product Ecosystem: Apple’s strength lies in its tightly integrated ecosystem of hardware, software, and services like iOS, macOS, App Store, Apple Music, and iCloud. This ecosystem fosters user loyalty and creates a unique brand experience.
  • Focus on Design: Apple prioritizes simplicity, elegance, and user-friendliness in its product design. The sleek and intuitive interfaces are a hallmark of the Apple brand.
  • Innovation and Disruption: Apple is known for its pioneering spirit, introducing game-changing products like the iPod, iPhone, and iPad. They consistently push boundaries and revolutionize user experiences.
  • Premium Pricing and Brand Image: Apple targets a premium market segment with its products and cultivates a luxury brand image, commanding higher price points compared to competitors.

This is just a brief overview, and you can delve deeper into specific aspects of Apple’s business to create a more detailed company description.

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