Question 1
Write the “company description” of your marketing plan about the market-leading company in your favorite industry that you feel most interested to study, following the example as shown below.
Question 2
Conduct an investigation (e.g. by surfing the web) and find out the mission statement of the market-leading company in any industry of your own selection.
Question 3
List three non-financial and three financial goals that you believe are appropriate for the market-leading company in any industry of your own selection.
Apple Inc. is a global technology powerhouse renowned for its premium consumer electronics products like iPhones, iPads, Macs, and Apple Watches. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple has built its reputation on design aesthetics, user-friendly experiences, and seamless integration across hardware and software. With a loyal following known as “Apple fans,” the company thrives on innovation, brand affinity, and a closed ecosystem that keeps users deeply immersed in the Apple world.
Here are some key aspects of Apple’s company description:
This is just a brief overview, and you can delve deeper into specific aspects of Apple’s business to create a more detailed company description.