why does organized sport in a country like the USA lobby for a continuation of the prohibition of sports betting?
While betting interest stimulates an interest in sport, indirectly promoting additional revenue, and as Case Study 20.1 illustrated, providing the prospect of a direct revenue stream as well, it also carries dangers. Where betting markets are liquid enough to absorb large bets, criminals have the potential to win large sums of money by persuading sports insiders to manipulate events on the field in their favour.
You’re right that the relationship between organized sports and sports betting in the United States is complex, with both potential benefits and drawbacks to consider. Here’s a deeper dive into the reasons why some sports organizations have lobbied against legalized sports betting, despite the potential for increased revenue:
Concerns about game integrity: The primary concern for many sports leagues is the potential for game integrity to be compromised. They worry that legalized betting could create an environment where athletes, referees, or other insiders are tempted to fix games for personal gain. While safeguards and regulations exist in legalized markets, the leagues argue that the risk is simply too high.
Loss of control over the product: Sports leagues carefully cultivate and manage their image and brand. They fear that legalized betting could introduce unwanted elements into the sports experience, such as increased advertising from gambling companies or a focus on betting odds over the eigentliche game. This could potentially damage the fan experience and the overall value of the product they offer.
Impact on the competitive balance: Leagues worry that legalized betting could create unequal playing fields. Teams in wealthier areas with more legalized betting options might have an advantage in attracting players or making strategic decisions based on betting data. This could distort competition and make it harder for smaller market teams to succeed.
Legal and regulatory uncertainty: The legal landscape surrounding sports betting is still evolving in the US, with different states having different regulations. This creates uncertainty for leagues, who may not want to navigate the complexities of complying with a patchwork of laws.
Protecting their existing business model: Leagues already generate significant revenue from ticket sales, merchandise, and broadcast rights. Some fear that legalized betting could cannibalize these existing revenue streams, as fans divert their spending towards betting instead.
It’s important to note that the landscape is changing. Some leagues, such as the NBA, have softened their stance on legalized betting, recognizing the potential for new revenue streams and fan engagement. Ultimately, the decision of whether or not to legalize sports betting lies with individual states, and the debate is likely to continue as different stakeholders weigh the potential benefits and drawbacks.
It’s also worth mentioning that your point about the potential benefits of legalized betting is valid. Studies have shown that it can lead to increased fan engagement, viewership, and even attendance. Additionally, regulated markets can provide tax revenue and create jobs. So, the ultimate decision involves carefully weighing the potential risks and rewards.