The role of social media marketing

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An entrepreneur is someone who decides to either create a new product or improve a product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from revenues earned. There are other benefits as well. The entrepreneur is their own boss and can embrace creative freedom. Entrepreneurs take pride in what they are doing and are passionate about their venture. They are also responsible for getting the word out about their new product to build brand awareness. One of the most powerful tools to accomplish this in the digital world is through social media platforms.

Watch the following video that introduces the role of social media marketing: Social Media Marketing in 5 Minutes | What Is Social Media Marketing?

As an entrepreneur launching a new brand of snack mix, you have determined that social media is going to be an inexpensive, expansive method to promote your new product.

Using what you have learned, use the following questions to guide your response:

Which 2 social media platforms are going to provide the most exposure for your brand, and why?
Which social media platform will not be appropriate for your brand, and why?
What is 1 way you can optimize your product description?
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 200 word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

What did you learn from your classmate’s posting? What additional questions do you have after reading the posting?
What clarification do you need regarding the posting?
What differences or similarities do you see between your posting and other classmates’ postings?

 

Sample Solution

Which 2 social media platforms are going to provide the most exposure for your brand, and why?

For a new snack mix brand, Instagram and TikTok would be the most effective platforms for gaining exposure.

  • Instagram: This platform is visually driven and allows for stunning product photography and video content. It’s a hub for food influencers and bloggers, providing opportunities for collaborations and reaching a wider audience. Additionally, Instagram’s features like Reels, Stories, and IGTV offer diverse ways to engage with the target audience.
  • TikTok: This platform has immense popularity among younger demographics, who are a significant consumer base for snack products. Its short, engaging video format is perfect for showcasing the snack mix’s taste, texture, and overall appeal. TikTok challenges and trends can be leveraged to create viral content and reach a broader audience quickly.

Which social media platform will not be appropriate for your brand, and why?

LinkedIn might not be the ideal platform for a snack mix brand. While it’s a powerful tool for business-to-business networking, its primary focus is professional connections. A snack mix product, being primarily targeted at consumers, might not resonate well with the LinkedIn audience.

What is 1 way you can optimize your product description?

To optimize the product description, I would focus on highlighting the unique selling points of the snack mix. For example, if it’s a healthy snack, emphasizing the use of natural ingredients and nutritional benefits would be crucial. Additionally, using vivid and descriptive language to evoke the taste and texture of the snack can make it more appealing to potential customers. For instance, instead of simply saying “tasty snack mix,” describe it as “a crunchy blend of roasted almonds, sweet cranberries, and dark chocolate, perfect for a satisfying and energizing treat.”

 

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