Consumer Behaviour- Smart Bike Helmet analysis

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The product you need to analyze is Smart BikeHelmet (A smart bike helmet that monitors users’ heart rate, speed, anddistance travelled, and provides turn-by-turn navigation via a built-indisplay.)

You need to describe it, as basic features, price, where sold,and what kind of customers are purchasing it.

Consider a product extension of the original one, that normallyshould contain extended features or functionalities of the base one. (Asexample, if you are choosing a set of play cards as your product, perhaps yourproduct extension will be waterproof play cards that the pool could use.)

 

Sample Solution

Smart Bike Helmet: A Comprehensive Analysis

Product Description

The Smart Bike Helmet is a cutting-edge cycling accessory designed to enhance safety and performance. It features built-in sensors that monitor the user’s heart rate, speed, and distance traveled. A high-resolution display provides real-time data and turn-by-turn navigation, making it an invaluable tool for cyclists of all levels.

Key Features:

  • Heart Rate Monitoring: Accurately tracks heart rate to optimize workouts and prevent overexertion.
  • Speed and Distance Tracking: Provides precise measurements of speed and distance traveled, allowing cyclists to monitor their progress and set goals.
  • Turn-by-Turn Navigation: Integrated GPS enables navigation along pre-planned routes, ensuring cyclists stay on course and avoid getting lost.
  • Built-in Display: A clear and easy-to-read display shows real-time data and navigation instructions.
  • Durability and Comfort: Designed to withstand the rigors of cycling while providing a comfortable fit.

Price and Availability

The Smart Bike Helmet is typically priced in the premium range, reflecting its advanced features and high-quality construction. It is available for purchase through online retailers, sporting goods stores, and specialized cycling shops.

Target Customers

The Smart Bike Helmet appeals to a wide range of cyclists, including:

  • Serious Athletes: Cyclists training for competitions or seeking to improve their performance will benefit from the detailed data and navigation features.
  • Commuters: Daily commuters can use the helmet to track their fitness progress and navigate city streets efficiently.
  • Recreational Cyclists: Those who enjoy casual cycling will appreciate the added safety and convenience provided by the Smart Bike Helmet.

Product Extension: Smart Bike Helmet Plus

A potential product extension for the Smart Bike Helmet could be the Smart Bike Helmet Plus. This enhanced version would include additional features such as:

  • Accident Detection: Advanced sensors that can detect accidents and automatically send an emergency alert to designated contacts.
  • Headlight and Taillight Integration: Built-in lights for improved visibility in low-light conditions.
  • Camera Functionality: A built-in camera to capture footage of rides and potentially document accidents.
  • Social Media Integration: The ability to share ride data and statistics on social media platforms.

The Smart Bike Helmet Plus would cater to cyclists who prioritize safety, connectivity, and a more comprehensive cycling experience.

 

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