The agenda funnel is a conceptual model that illustrates the process of moving an issue onto the public agenda and securing policy action. It suggests that there are multiple stages or filters that an issue must pass through before it becomes a priority for decision-makers.

Why Context is Important

Context is crucial when advocating for change because it helps to frame the issue in a way that resonates with decision-makers and the public. Understanding the political, social, and economic context can help advocates identify opportunities and challenges, tailor their messages, and build support for their cause.

Applying Jansson’s 10 Issues to a Social Problem

Let’s assume the social problem is child malnutrition in rural Kenya.

Timing: Understanding the political and electoral cycles is essential. Advocating for policy changes during election years or when the government is facing other pressing issues may be less effective.

Coupling: Linking the issue of child malnutrition to broader concerns, such as poverty, education, or healthcare, can increase its salience and attract broader support.

Framing and Finding a Title: Choosing a compelling and memorable title that captures the essence of the issue is crucial. Framing the issue in a way that resonates with the target audience and highlights the potential benefits of addressing it can increase its chances of gaining traction.

Negotiating and Bargaining: Building relationships with decision-makers and stakeholders is essential for negotiating and bargaining to achieve desired policy outcomes. Compromise and flexibility may be necessary to secure support.

Assembling Early Sponsors and Supporters: Identifying and engaging key stakeholders, including government officials, community leaders, and experts, can provide early support and credibility.

Routing: Understanding the decision-making processes and institutional structures is crucial for navigating the political landscape and identifying the appropriate channels for advocacy.

Media Coverage: Securing media coverage can help raise awareness of the issue and build public support. Engaging with journalists and providing compelling stories can increase media attention.

Setting Key Endorsements: Obtaining endorsements from influential individuals or organizations can lend credibility and support to the cause.

Coalition Building: Forming coalitions with other organizations and individuals working on related issues can amplify the impact of advocacy efforts and increase the chances of achieving desired outcomes.

Building Momentum: Sustained advocacy efforts are essential for building momentum and maintaining focus on the issue. This may involve organizing events, conducting campaigns, and mobilizing public support.