The SAP paper should include the following sections and be organized as follows:
a) Table of Contents: a table of contents with page numbers for each of the following sections
should be included to facilitate access to each of the sections in the paper.
b) Executive Summary: The executive summary summarizes the key findings of each major section of
your paper (the external analysis, the internal analysis, and the recommendations). The reader
should be able to get a complete picture of your paper by reading the Executive Summary. It should
be single-spaced and not exceed two pages (preferably fits on one page). This section should be
written last and turned in only with the final draft.
c) General introduction: The general introduction to the paper should provide a brief introduction of
the company, clearly identify strategic issues of the client firm, and set up the outline and content of
the rest of the paper. Guide the readers in the general introduction.
Begin this section with a company introduction. Provide a brief description of the company. You
may discuss the followings:
a. Description of the company’s products or services
b. Description of the customers
c. Geographic location or regions of operations
d. Description of the company’s size in terms of sales, number of employees, etc.
e. Company’s history including the founding year and growth history/trend.

d) Industry (or External) Analysis: content discussed below.
e) Company (or Internal) Analysis: content discussed below.
f) Recommendations: content discussed below
g) Conclusion: the general conclusion should summarize the key points from each section.

MGT 431 – Strategic Management – Dr. Sangbum Ro

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h) References: Works Cited in APA style
i) Appendices