Long term financing is ideal for businesses seeking to extend or layer about their refinancing obligations beyond the typical bank tenor. Many companies consider it to be patient financing, given its longer maturities [5-25+ years]. The cash flow report is important because it informs the reader of the business cash position. It needs cash to pay its expenses, taxes and to purchase new assets. By improving your cash flow and effectively reducing the levels of your debt you can potentially save more money by reducing your interest costs. Having a healthy cash positive business, gives you the flexibility and capacity to grow your business.
The satisfaction of international tourist has expanded to resettle the various nature of the tourist market which from all over the world. This expanded concept give a lot of benefits for the different industry especially for the tourism industry in a term to satisfy and fulfill customers needs and wants. Therefore, divide the market and repeat visitors assists marketers in providing products and services made Thailand reputation is getting better, or in fact has been successful to get more attention from international tourist. However, with the fluctuation of gasoline cost over the world and political situation in Thailand not in a good situation, cause a decreasing number of flights to Thailand. Thus, it made Thailand’s challenge to compete with others has become more difficult than before.
What Really Matters to Hotel Guests: A Study of Guest Reviews of 3 Star Hotels in Bangkok
Marketing and consumer behavior has extremely changed because of the evolution of technology these days especially electronic word-of-mouth (eWOM). It proposes a ‘third party, impartial opinions on these varieties of products and services that available for customers which incredibly fast to reach on a wide scale that involves a large community. Inform of customer ‘user-generated content’ (UGC), eWOM consists of a variety of forms such as forums, website, customer review sites, blogs. Not only that, it also takes a crucial part in travel consumption.
In this era of globalization, when customer’s planning their travel list, eWOM has encouraged them to aware and make an extensive search of consumer-generated product and service reviews that available on social media before they finally decide to make the final decision to get which one is the most suitable for them (Chung & Buhalis, 2008) (Dellarocas, 2003) (Stringam & Gerdes Jr, 2010). Thus, word-of-mouth considered as a pivotal part that influences decisional factors of tourist in term of travel consumption. (Cox, et al., 2009) (Gretzel & Yoo, 2008) (McCarthy, et al., 2010).
In travel consumption, online travel websites that serve a particular review and information about their travel destination became extremely popular among customers. (Litvin, et al., 2008) (Ong, 2012) (Xiang & Gretzel, 2010). To get further information about travel products and s
