Google’s competitive position in the industry
Prepare APA formatted report that analyzes the search
engine industry and Google’s competitive position in the industry. Your report should include:
● A Five Forces analysis
● A list of industry driving forces and key success factors
● A SWOT analysis and financial analysis for Google’s performance between 2009 and
2019.
Also, please recommend strategies necessary to allow Google to strengthen its lead in the
search industry and to make a success:
● Its smartphone business
● Cloud computing
● Entry into emerging markets
● Other recent ventures.
Sample Solution
Google`s competitive position in the industry
The Google competitive advantage allows it to uphold the position as the dominant search engine in the world, with almost 90% of the total search market, according to Connexity. To maintain Google`s competitive advantage, the company has developed an infrastructure that guarantees a fast and efficient search engine, as well as branching out its efforts in other directions beyond search. Any random search takes between 0.06 to 0.12 seconds (Gigaom). Google`s competitive edge is traced to the fact that they have built their own infrastructure of servers, storage systems, bandwidth, and hardware that supports the fastest search on the web. Google has also expanded to mobile phones with the Android operating system, which delivers Google services and features as mobile applications. These strategies allow for Google to reach out to consumers and create a competitive advantage.
