Marketing plan

at
Categories
Tags

 

 

Create the first part of your marketing plan:
Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
Develop your company’s mission statement.
Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

 

Sample Solution

n independent variable is the one that influences the dependent variable in either a positive or negative way (Kothari.2008). This research proposes a framework to investigate on ICT-savvy and its relationship to the firm performance. This study identifies there are four independent variables (IV) contribute to dependent variable (V).

The four independent variables that have an influencing on dependent variables are ICT awareness, ICT usage, ICT competencies and ICT capabilities. Firm performance in term of productivity, competitive advantage, sustainability and accessibility are selected dependent variable for this study.

2.6.1 The influence of ICT awareness to firm performance

Awareness level of information technologies and communication is the literacy levels of ICTs among organizations and staff in the organization (Kimutai & Nairobi, 2016). Today, information literacy is inextricably associated with information practices and critical thinking in the information and communication technology environment’ (Bruce, 2002).

ICT awareness among employees is important to drive the objectives of the business. Studied from countries in the vanguard of the world economy, the balance between knowledge and resources has shifted so far towards the former that knowledge has become perhaps the most important factor determining the standard of living – more than land, than tools, than labor. Today’s most technologically advanced economies are truly knowledge-based. World Development Report (1999), ICTs are of increasing importance in publics’ everyday lives and business operations and that presence will most certainly rise in the coming years.

2.6.2 The influence of ICT usage to firm performance

As cited by Premkumar (2003) from “A meta-analysis of research on information technology implementation in small business”, the utilization and commercialization of information and communication technology becomes more widespread throughout the world, the adoption of novel IT can generate new business oppor

This question has been answered.

Get Answer