Importance of creating an audience profile

Examine the importance of creating an audience profile and situation analysis chart to help drive the decision-making process for a community health campaign.

The purpose of this chart is to help you organize the information you are compiling.

Remember to track any resources you use to fill in the chart.

 

Condition or health issues

Key groups or stakeholders

Social and political determinants of health

Audience profile and segmentation

Demographics and epidemiology

Cultural considerations

Is there a secondary audience? Who?

Motivation of population (using a theory to back up response)

Predisposing factors, enabling factors, and reinforcing factors (PERF)

Barriers

 

Sample Solution

According to NCTL report (Gov.UK: 12) “Secretary of State for Education pledged to qualify 1000 SBMs by 2006” helps by enabling Headteachers to focus on teaching and learning rather then administration duties. SBM programs were developed and implemented with successful results. Unfortunately, there is still a lack of understanding about the role and more needs to be done to increase the perception, my associate head for example doesn’t fully understand the role of an SBM, but is fully supportive of my development with this course another barrier is lack of funding for the role especially in Primary schools. However based on Geoff Southworth’s SBM A quiet revolution “Most secondary schools enjoy 90% access to a School Business Manager” (Southworth, 2010:6) there’s scope to increase the number of SBMs, if schools can tackle barriers such as affordability, LA resistant’s and lack of understanding for the role. NASBM and other associations are leading the way to increasing the profile of the role through the development of training programs such as DSBM, ADSBM and SBD the benefits of SBMs became more evident by financial savings and increased income, but much promotion is needed so schools reap the benefits of appointing an SBM, collaborations between schools and local communities by sharing expertise could be a way forward as outside school environment the perception of the role is still a mystery.

March 2016 the Chancellor announced all schools would be required to become academies by 2022, the proposal caused an uproar, so in May 2016 the government changed their position, then announced they would not force all schools to become academies, but introduce new legislation to enable the DfE to convert maintained schools to academies in ‘under-performing or unviable local authorities’. (BBC News, 2016), Academisation means SBMs are facing increasingly complicated and diverse duties, which would require greater management of premises and procurement of services for schools. Using

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