A dark side to consumerism

 

K​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​nowing that there is a dark side to consumerism, how can marketers influence people to embrace sustainable consumption practices? When formulating your response, draw upon the SHIFT framewor​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​k explained in How to SHIFT Consumer Behaviors to Be More Sustainable: A Literature Review and Guiding Framework. https://journals-sagepub-com.ezproxy.snhu.edu/doi/10.1177/002224291982564​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​9

 

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A dark side to consumerism

Our behaviors as individual consumers are having unprecedented impacts on our natural environment (Stern 2000). Partly as a result of our consumption patterns, society and business are confronted with a confluence of factors – including environmental degradation, pollution, and climate change; increasing social inequity and poverty; and the growing need for renewable sources of energy – that point to a new way of doing business. In response, many companies are recognizing the need for a sustainable way of doing business. This paper develop a comprehensive framework for conceptualizing and encouraging sustainable consumer behavior change. The framework is represented by the acronym SHIFT, and it proposes that consumers are more inclined to engage in pro-environmental behaviors when the message or context leverages the following psychological factors: social influence, habit formation, individual self, feelings and cognition, and tangibility.

If managers want to grow employees and to do something, they can follow the power tactics. Power is related with expert and motivational. Power can inspire in an organization both positively and negatively. In TCC the managers apply power to develop flexible working plan so that employees get motivated and work according to their ease. The management has the power to run the organization according to the company’s objectives. To create a good connection with the employees, managers can positively activity their power. It supports to return the company’s output and revenue. In an organization, different types of power present such as: legitimate power, reward power, expert power, coercive power, and referent power (Markoulli, 2017). All of these powers can be used for an organization not only for favor but also for bad will. Task 2: P2. An evaluation of how content and process theories of motivation and motivational techniques enable effective achievement of goals in an organizational context. An organization achieve their specific target by proper motivation. In business sector 3 types’ motivation present such as content theory, process theory and reinforcement theory (Gladwell, 2017). Content Theories: Content theory describes the positive issues of motivation. It is important on what motivates the individuals. It explains the clarifications of impulses of human needs as well as time and many psychologists strived to describe these needs. There are some theories include in content theory such as Maslow’s hierarchy of needs, McGregor’s Theory X and Y, ERG theory, Herzberg’s Motivational theory, and McClelland’s theory of needs. The main advantages of content theory that it can make employees be positive. Here motivator motivates each employee individually that’s why employee do their work very easily and correctly. For this theory, employees are fulfilled their basic needs (Hall, 2017).

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