A Web site for a brand to which you are loyal.
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Select a Web site for a brand to which you are loyal. Describe the message the Web site conveys about its brand. Is it consistent with the brand’s message in traditional media’s advertisements? How? Did you learn anything new about the brand and its history by visiting the Web site? How does the Web site influence your perception of the brand? How can you improve the Web site? What other media does the firm use to promote the brand? Is it effective? Why or why not?
Sample Solution
- Patagonia: Patagonia is a clothing company known for its high-quality outdoor apparel and its commitment to environmental activism. Their website is clean and well-organized, with beautiful product photography and inspiring stories about the people who wear their clothes.
- REI: REI is a cooperative of outdoor enthusiasts that sells a wide variety of outdoor gear and apparel. Their website is easy to navigate and offers a wealth of information about outdoor activities, as well as expert advice on choosing the right gear.
- Nintendo: Nintendo is a video game company that has been creating beloved games and consoles for generations. Their website is playful and colorful, and it’s a great place to learn about their latest games and consoles.
- Lush: Lush is a cosmetics company that is known for its natural ingredients and ethical sourcing practices. Their website is whimsical and fun, and it’s a great place to browse their wide variety of products.
These are just a few examples, of course. There are many other brands that people are loyal to for a variety of reasons. What’s important is that the brand resonates with the customer on a personal level and that the website provides a positive and engaging experience.
