Academic Versus Applied Research

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Research can take many forms. The two primary types of research conducted in the School of Business doctoral programs at Liberty University are Academic Research or Applied Research. After reviewing the Reading and Study material for this module, conducting your own outside research, and considering the two different types of research, please respond to the following questions:

1. What are the common differences between Academic Research and Applied Research?

2. When is it most appropriate to use Academic Research (also known as Scholarly Research)?

3. When is it most appropriate to use Applied Research (also known as Professional Research)?

4. What style of research interests you and why?

Sample Solution

There are many different types of research methods to help professionals gain the information they seek. The two main research methods commonly used are basic research, which helps expand existing knowledge, and applied research, which provides a solution to an existing problem. Understanding the differences between these two types can help you choose which one is best for you to use in your next study. Each research type has a different purpose it’s trying to achieve. Basic research focuses on the advancement of knowledge, rather than solving a problem. However, applied research directs its efforts toward finding a solution to a specific problem.

helping the enterprise to survive in the actual changing of the environment. The final goal should be reached by assuming innovation (in an aware and programmed way) creating mechanisms and using the tools we describe in this study of innovation process. The final aim is the consecution of a well balanced portfolio of innovations (product/service) placed in the sequential phases of the cycle of life (introduction, maturity and declining) that going on with the natural process will change the products that disappear at the other side of the curve (died products). The procedure goes on beyond the negative side of the time axis. It considers the preceding time to the launching of the product and takes into account the products from the moment of the idea definition.

Description / structure of the methodology / alternative solutions

The team
The function of the methodology is a living process. It must be feed by minimum human structure (the size of the team will be depending on the peculiarities of the SME. The success depends upon the acceptation, for the complete firm and the top management. If it is does not exist this smallest team, motivated and motivating, the innovation will be fail.

The process
The team will be having enough decision capability in the implicated functional areas: Engineering, production, marketing, finances purchasing. The marketing activities are parallel to all the steps from the design to the market launch as we convey in the graphic Development of the Marketing Plan. In the right column of the figure are written the marketing actions to be accomplished simultaneously with the development of the new products in this process.
The cost generated by the subsequent phases of the feasibility study realized to encourage the achievement and reduce the risk increases exponentially as it goes on and the reject becomes more expensive. That is why it must be considered the acceptation of the idea from the part of the consumer by using all the disposable tools and products. The focalization on the customer wants and needs, all along

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