ad agency
Consider yourself as a full fledge ad agency
(Account Executive , Creative Director, Graphic Designer, Research Analyst, Media Planner, Technician, Operations Manager)
Name your agency
Part 1)
Write a brief introduction about your agency that includes the following:
Who you are?
What are your services?
What is your philosophy?
Who are your major clients?
Part 2)
Choose your client
Do a quick monkey survey
Show the results in pie charts, bar charts, graphs, etc.
Based on the results work on a SWOT analysis
Part 3)
Identify your client’s problem or opportunity
Present your solution based on the above results
Show how you may present it i.e. TV, radio, social media, outdoor, etc.
Show examples of how to implement it i.e. TV Storyboard, Radio Script, social media platforms and their layouts, and outdoor layouts, etc.
Part 4)
How this may solve your client’s problem or exploit their opportunity?
What is the duration of your campaign?
What are the expected results of this campaign?
Part 5)
Why should I choose your ad agency?
What is special or unique about your agency?
What is your promise and how you may keep it?
Sample Solution
My name is XYZ and I am proud to introduce XYZ Agency, a full-fledged advertising agency offering services related to creative content, media planning and research, as well as operations management. Our philosophy is one of innovation, creativity and collaboration; our goal is to develop meaningful connections between brands and their target audience through cutting-edge ideas that are tailored specifically for those audiences.
We at XYZ Agency believe in the power of data-backed decisions. This means we spend significant time researching our clients’ industry sector, competitors and customers in order to create campaigns that will effectively reach the intended audience. We also collect customer feedback on an ongoing basis throughout the life of each campaign so that we can improve our strategies over time based on real-time insights.
Our major clients include multinational corporations such as Microsoft, Coca Cola and Nike who have been pleased with our ability to provide innovative solutions while staying true to their vision. We have also worked with small businesses across multiple industry sectors including fashion, hospitality and retail helping them grow their brand presence by creating inspiring visuals and powerful messaging campaigns.
At XYZ Agency we aim to become an integral part of our client’s team by understanding their needs from the outset so that together we can come up with creative solutions that will set them apart from the competition. Our experienced team consists of account executives responsible for client relations, graphic designers specializing in print media design concepts , researchers analyzing customer trends for insights into future marketing opportunities as well as media planners focused on providing maximum value when it comes down to targeting potential customers online . Last but not least are technical experts dedicated promoting best practices when it comes website development or mobile application deployments along operations managers tasked keeping day day activities running smoothly .
In conclusion , what sets us apart from other agencies out there commitment delivering highest quality work possible backed latest technological advancements . By bringing approach problems combine personalization data backed analytics end result always exceeds expectations.
