Advertising and Promotion
Assume you work in marketing for a firm in one of the following scenarios:
1. An upscale clothing line which is geared for children ages newborn to 12 years of age
2. A non-profit organization which helps women who have been victims of domestic violence
3. A firm which markets outdoor equipment for activities such as camping, fishing, hunting, etc.
4. Pick a firm of your choice and include the link to the web site or provide description of the brand.
Create a 300-400-word response discussing the following questions:
• Identify six promotional methods you will use to reach the target market for your selected scenario. Provide your justification in terms of why this method is appropriate for your target audience.
• How should your firm utilize social media to position your brand?
Sample Solution
Advertising and Promotion
Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different forms of promotion make customers aware of you, attracted to your brand, interested in buying, and ultimately becoming loyal, customers. Advertising, public relations and direct selling are three proven methods of effective promotion, though social media marketing has become a powerful tool for driving sales at less cost than traditional methods. Because social media is generally public, other people can see these brand-audience interactions and then the effects of that micro-targeting can spread to other customers.
