You are an Advertising Consultant who has been commissioned by the company’s Board of Directors. The Board are seeking an expert opinion on the company’s current advertising practices. Task – Part 1: Board Report (2,000 words) Your task is to write a report which: 1. Describes your understanding of the company’s current advertising practices (e.g., objectives, creative execution, media plan, and media mix); 2. Critiques these practices based on your knowledge of theories of how advertising works and how the brain works; 3. Provides recommendations on how they should plan their advertising and media, addressing the issues identified by your critique, but also applying your understanding of buyer behaviour principles to their market, including: a. Content design (i.e., creative, branding, message); and b. Media decisions (i.e., scheduling, target audience, media type). You should attempt to cover what we have learned to date (but are not limited to): · What advertising theory they appear to employ (what can you discern about how they think advertising works); · Their objectives (are they realistic, how do they relate to buyer behaviour); · How emotional versus rational is their advertising campaign; · How well is the campaign branded; · Are IMC principles employed in the campaign; · Any other creative execution issues; · Who was the target audience for the campaign (see media plan); · What media they employ; · How they scheduled their media across the 12 months; and · Any ethical and regulatory issues (if applicable) Board papers are typically written in a succinct style with the use of headings. Do include references to outside work as relevant. Use a recognised referencing style consistently (i.e. Harvard style). In completing this assignment you are able to make assumptions about information not available to you (e.g. budget used). What we want to see is what issues you raise and how you discuss them. Task – Part 2: Client Brief (1,000 words) In addition, the Board would like you to provide them with a written Client Brief that can be shared with the mark​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​eting team as a best-practice example for briefing the company’s creative and media agencies into the future. You will write a creative brief that can be used to develop the campaign that follows the one described in Part 1. Your document must include a discussion of appropriate methods and measures for evaluating the campaign’s performance. Instructions You are expected to submit your report via learnonline. Assessments not submitted by the stated date and time will not be marked unless an extension has been granted. See below for details on how to apply for an extension. Feedback will be provided on all sections of the assessment task. Grades and feedback will be posted two weeks after the submission date. Extensions Students may request an extension of time to complete an assessment task on the basis of unexpected or exceptional circumstances. Students must lodge an application for an extension via the learnonline course site before the due date for the assessment task and attach supporting documents (e.g., medical certificate or prescribed form from a Student Engagement Unit Counsellor) to be considered for approval. You do not need to email me before lodging your request. For more information please see Sections 7.3 and 7.8 through 7.11 of the university’s Assessment Policies and Procedures Manual – https://i.unisa.edu.au/policies-and-procedures/codes/assessment-policies/ Re-marking Students can request a re-mark when they think that an assessment task has been unfairly or inappropriately marked. Students must provide a case demonstrating where and how they believe the assignment has been inappropriately marked, this typically involves marking up the assignment in the relevant sections with comments and providing a written rationale. Students must request a re-mark from the Course Coordinator within five working days from when the assessment grade is returned. For more information please see Section 5 of the university’s Assessment Policies and Procedures Manual –