ADVERTISING, MEDIA & BRANDING

at
Categories
Tags

 

o What does the Target Group psychographic profile mean? Explain your Brand’s target group psychographic profile.
o Use the steps of “A Technique for Producing Ideas” by James Web Young essay to produce an advertising Big Idea for your brand. Explain the process.
o Find a visual advert created for your brand. Explain the good the bad and the ugly of that advert from the brand’s customer perspective.

Sample Solution

ADVERTISING, MEDIA & BRANDING

Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In marketing, psychographics are used in conjunction with demographics to understand and market to consumers` purchasing habits. Let`s say the business you are promoting is a nutritional counseling program. You have found that your target buyer finds it difficult to engage in a healthier lifestyle. They have tried multiple programs before, but none have worked for them. They are willing to spend more money on nutritional programs, but they want to make sure it works before they invest and want to feel supported throughout the process. Knowing this information, you then create a marketing program that highlights customer testimonials and shows that you will be there every step of the way.

Traffic volume and friends resources were the two significant qualities of Air India as an undertaking.
Air India is considered as a rumored air specialist organization in both homegrown and global business sectors. It is significantly a direct result of the nature of administration conveyed and the kindness worked over ages. In light of something similar, the interests of other significant associations is still into Air India.
Indian Government has offered monetary help to the association which adds to its worth.
Shortcomings
Air India’s activity is broadly spread among the global and homegrown business sectors similarly. This prompts absence of lucidity attributable to the essential heading. Thusly, its image picture is compromised and its capacities misjudged.
Air India has been getting low benefit in the beyond couple of years regardless of monetary help from the Indian government. Furthermore, the usage of limit at the hierarchical level is beneath the line.
Air India has impulses to be in the public area which prompts its misfortunes and influences its productivity to extraordinary statures.
It likewise has a significant expense structure which should be moved up to further develop the piece of the pie.
Open doors
Flying industry in our nation has more noteworthy development diagrams and as the GDP rises more open doors emerge for Air India too. This will go on when there is retreatment of the painfully slow interaction.
The liberations over the world makes it more straightforward to arrive at the skies; the course arrangement is simpler to be accomplished. Furthermore, the number guests and financial backers from outside nations to India is expanding quickly.
Industry like the travel industry will go about as a supplement and along these lines, increment interest for carrier administration. The Civil Aviation Ministry’s gives amazing open doors to combination and streamlining. This is significantly a result of its solid guideline and assurance strategies.
Dangers

This question has been answered.

Get Answer